Episode 138: Why Your “Last Chance” Emails Aren’t Working—and What To Do Instead
You don’t need a month-long campaign to raise real money. Sometimes, all it takes is three emails and 48 hours. But here’s the key—urgency without the hype.In today’s episode of The Million Dollar Nonprofit, Tom Kelly walks you through the exact 3-...
Million Dollar Nonprofit · Tom Kelly
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Show Notes
You don’t need a month-long campaign to raise real money. Sometimes, all it takes is three emails and 48 hours. But here’s the key—urgency without the hype.
In today’s episode of The Million Dollar Nonprofit, Tom Kelly walks you through the exact 3-email flash campaign framework that’s helped nonprofits raise thousands—fast—without burning out their list or sounding spammy. You’ll learn how to structure your emails, what to say (and avoid), and how to use AI to write it all in under 30 minutes.
We cover:
- Why flash campaigns work (when done right)
- The “Spark, Pulse, Close” email structure
- ChatGPT prompts to write each message
- How to automate the whole thing with ConvertKit or Mailchimp
- A real-life example that raised $3,200 from a list of just 712 donors
Whether you’ve got a matching gift, a micro-goal, or an auction countdown—this is how to build momentum fast and keep donors excited to give.
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