MicroConf On Air

Want your side hustle to make more money and go full time? This is how to turn you SaaS side hustle into a full-time gig in 2023. Episode Sponsor This week’s podcast was sponsored by Lemon.io. Cut down on hiring time by working with vetted devs at competitive rates. Get 15% off your first 4 weeks working with their engineers. https://lemon.io/microconf Links from the Pod The SaaS Playbook Watch this Video on YouTube Subscribe to the MicroConf YouTube Channel

Looking for more SaaS ideas? Here are some to build right now to start generating $10k+ MRR. Finding SaaS opportunities isn't always the easiest. I'm happy to be able to give you some simple SaaS ideas in this video. Links from the Pod: The SaaS Playbook Watch this video on YouTube Subscribe to the MicroConf YouTube Channel MicroConf Mastermind Matching

Make thousands more in monthly recurring revenue and by using this SaaS cheat code. This is our favorite way to generate more revenue even when you're not bringing in more customers. Episode Sponsor: This week’s podcast was sponsored by Lemon.io. Cut down on hiring time by working with vetted devs at competitive rates. Get 15% off your first 4 weeks working with their engineers. https://lemon.io/microconf Links from the Pod: Watch this video on YouTube Subscribe to the MicroConf YouTube Channel The SaaS Playbook SaaS Pricing Models Explained in 5 Minutes

In this Q&A session from MicroConf US 2023, a team from Quiet Light Brokerage, including Chuck Mullins, Jon Hainstock, and Chris Guthrie, answer attendee questions about selling, and preparing to sell, a B2B SaaS business. They also talk about their 4 pillars of business value when it comes to selling a business. Thanks to our partner Quiet Light for being a MicroConf headline partner! Links from the Pod: Quiet Light Brokerage The EXITPreneur's Playbook

Wondering how to recession proof your SaaS business? Here are 7 things to do right now to protect your cash flow, profit margins, investments and revenue in 2023. Episode Sponsor: This week’s podcast was sponsored by Lemon.io. Cut down on hiring time by working with vetted devs at competitive rates. Get 15% off your first 4 weeks working with their engineers. https://lemon.io/microconf Links from the Podcast: Watch this video on YouTube Subscribe to the MicroConf YouTube Channel

ChatGPT is an Open AI tool you need to check out! Here are 8 ways you can use ChatGPT in your SaaS or startup operations. These major opportunities can help with speed, copywriting, basic coding, customer support, knowledge bases and more. Links from the Pod: MicroConf Europe Watch this video on YouTube Subscribe to the MicroConf Youtube Channel

"Should I quit my startup?" Choosing to close a business is never easy but it may be time for a fresh start. Here are 6 signs it's time to move on from a failed startup. Episode Sponsor: This week’s podcast was sponsored by Lemon.io. Cut down on hiring time by working with vetted devs at competitive rates. Get 15% off your first 4 weeks working with their engineers. https://lemon.io/microconf Links from the Pod: MicroConf Europe Watch this video on YouTube Subscribe to the MicroConf Youtube Channel

Struggling to grow your SaaS? In this talk from MicroConf Europe 2022, Marc Thomas, Head of Growth at Powered By Search, shares hard-earned lessons from scaling his own startup and helping hundreds of other SaaS companies achieve rapid growth. Marc lays out his Predictable Growth framework, identifying 9 essential levers for success including attracting high-quality leads, building authority, optimizing your sales funnel, engaging website visitors, and boosting conversion rates. Links from the Pod: MicroConf Europe - Tickets are on sale now! Get the slides here Watch this talk on YouTube Subscribe to the MicroConf YouTube Channel

Launching a SaaS business in 2023 and still looking for an idea? Well, here are 7 SaaS ideas to build in 2023! These are new SaaS ideas that I am surprised no one has built yet so much sure to take advantage of these ideas now. Episode Sponsor: Lemon.io This week’s podcast was sponsored by Lemon.io. Cut down on hiring time by working with vetted devs at competitive rates. Get 15% off your first 4 weeks working with their engineers. https://lemon.io/microconf Links from the Pod: MicroConf Mastermind Matching The 5 P.M. Idea Validation Framework Nugget.one Watch this video on YouTube Subscribe to the MicroConf YouTube Channel

Plateauing in your business? Break through any SaaS revenue plateau with this simple solution, plus prevent future revenue plateaus with a quick calculation. Troubleshooting and proactively preventing your next plateau will happen you will reduce churn and increase revenue. Links from the Pod: MicroConf Mastermind Matching Watch this video on YouTube Subscribe to the MicroConf YouTube Channel

ChatGPT, GPT-4, OpenAI and all the rest... You've no doubt heard of the AI tools rolling out. But is it all good? This real life case study reveals the dangers of AI, how AI tools can either help or hurt your business growth and SaaS apps or services, and what to do moving forward... Check out this blog post with 7 more AI nightmares: https://microconf.com/latest/ai-nightmares-and-chatgpt-cautionary-tales Links from the Pod: OpenCage Blog Post OpenCage Twitter Hacker News Post Subscribe to the MicroConf YouTube Channel Watch this video on YouTube

In this episode, Rob Walling recounts building a multi-million dollar startup with $0 venture capital... Rob walks you through his journey of building Drip, and his step-by-step process for growing a profitable startup, plus how to build it from Day 1 so it actually sells. Listen to the end to hear his BIGGEST regret! Links from the Pod: Back The SaaS Playbook on Kickstarter Subscribe to the MicroConf YouTube Channel Watch this video on YouTube

If you've been laid off from a big tech company, you may be considering starting your own business. But is it the right move for you? In this podcast, we'll explore the reasons to start a business, reasons not to, and four tips to increase your chance of success. Links from the Pod: Back The SaaS Playbook on Kickstarter Subscribe to the MicroConf YouTube Channel Watch this video on YouTube

In this podcast, recorded at a MicroConf Local in Austin, Jason Cohen sits down with Rob Walling for a fireside chat at the WP Engine headquarters. The cover a range of topics including: Finding Product Market Fit Understanding how customers think about pricing and how to get them to pay more Identifying the Right Metrics Using Excitement as a Reason to Do Something If you haven't seen Jason's talk, Designing the Ideal Bootstrapped Business , on our YouTube Channel, you should. Links from the Pod: Back The SaaS Playbook on Kickstarter Watch this talk on YouTube Subscribe to the MicroConf YouTube Channel

You got your first 100 customers, now what? How do you continue getting customers and keep them long term to reduce churn? Get more SaaS users with these simple strategies for scaling SaaS beyond 1000 customers. Links from the Pod: The SaaS Playbook Subscribe to the MicroConf YouTube Channel Watch this video on YouTube

In this audio from MicroConf Remote 5.0, Amanda Natividad, VP of Marketing at Sparktoro, discusses the how content marketing trending more and more toward zero-click content. Amanda gives away 3 methods for creating zero-click content from your existing long form content. Links from the Pod: Get your ticket for MicroConf Remote 6.0 Amanda Natividad | Twitter Sparktoro Get the slides from this talk

The crash of Silicon Valley Bank has a lot of founders on edge, and rightly so! While the FDIC and the Federal Reserve have announced that they will step in and guarantee all deposits, even those above the FDIC threshold, there's still much to be sorted out in the coming days. In this audio pulled from a YouTube livestream on Monday, March 13th, Rob Walling and Einar Vollset, co-founders of TinySeed, a startup accelerator, will be going live for about 30 minutes to chat about the impact this news will have on startups, why the guarantee of deposits was necessary, and what steps you might consider to protect your startup going forward. Links from the Pod: MicroConf Remote MicroConf US Watch the replay of this livestream on YouTube Subscribe to the MicroConf YouTube Channel Rob Walling | Twitter Einar Vollset | Twitter

In this audio from MicroConf Remote 5.0, Eran Galperin, founder of GymDesk, chats with Rob Walling about leveraging Capterra to find more customers for your SaaS app. Links from the Pod: Get your ticket for MicroConf Remote 6.0 Eran Galperin | Twitter GymDesk Get the slides from this talk GymDesk's Capterra Page

In this talk from MicroConf Remote 5.0, Gia Laudi of Forget the Funnel walks through using customer surveys and Jobs to Be Done interviews to discover how your product helps your best customers, so that you can find more of those ideal customers. Links from the Pod: MicroConf Remote 6.0: March 21 + 22, 2023 | 11:00 AM - 12:30 PM ET Gia Laudi | Twitter Forget the Funnel Get the slide deck

In this talk from MicroConf Growth US 2022, Rob Walling walks through 31 quick tactics for that get outsized results in your business. The tactics are broken up into the following categories: Growth Product Productivity Operations Get the slide deck here: Links from the Pod: MicroConf US 2023 Get the slide deck here Watch this talk with slides on YouTube Rob Walling I Twitter

If Rob was starting over today, here's 3 steps he'd take to $1M+ revenue. In this audio from a recent YouTube video, Rob breaks down his stair step approach to bootstrapping a SaaS business. Check out his original article here: The Stair Step Method of Bootstrapping Links from Pod: List of SaaS Marketplaces Episode 612 of Startups for the Rest of Us Start Small, Stay Small Watch the video version on YouTube Subscribe to our YouTube Channel

In under a month, you can validate your SaaS idea with this step-by-step SaaS idea validation process. This process is the perfect way to gather traffic and to see how many people are going to be interested in your product so you can decide if your idea is worth pursuing. In this audio pulled from a recent YouTube video, Rob Walling explains the process he would take to validate a new SaaS idea. Links from this episode The SaaS Playbook Watch the video version on YouTube Subscribe to our YouTube Channel

In this talk from MicroConf US 2022, Dr. Sherry Walling gives a keynote about the hard, less often talked about aspects of exiting a business. It's important to mentally prepare for an selling your business and she delivers a masterclass on going through the process with grace. Want to attend the next MicroConf to see talks like this? Head to microconf.com/events Links from this pod: Dr. Sherry Walling I Twitter MicroConf US 2023- Denver, CO April 16-18

Mastermind Matching applications are now open. Whether you are in the process of validating your SaaS idea and looking for product-market fit to finding a scalable marketing channel, or maybe you are looking for an extra dose of accountability and support as you grow the company, joining a mastermind can help. With hundreds of successful matches under our belt, we have brought together founders from all walks of life, from over 50 countries across 20 time zones, with a collective $150M+ in ARR. To do this, we focus on a number of key data points to get a feel for each entrepreneur’s experience level, expectations, work and personality styles, and other key criteria that allow us to make informed matches, including: Location Time zone Language Experience Level Current Revenue Level Goals Skill Set Industry served Whether or not this is your first business If you already have 1 or more established businesses (like an agency) and building a SaaS as a 2nd business, etc. We’ve also made some big updates to the content in our mastermind program, including adding a series of 3 mentor sessions to tackle topics and challenges you are likely to experience based on where you are currently at with your business. These mentor sessions range from how to structure and get the most value out of your mastermind to mastering customer interviews, building a marketing flywheel, and hiring and onboarding your first few employees. For those of you who sign up for a mastermind and are doing more than $500k in ARR, you’ll be invited to attend three virtual office hours with Rob Walling, Co-Founder of TinySeed + MicroConf & Einar Vollset, Co-Founder of TinySeed. Links from the Show: MicroConf Masterminds

Should you build a B2B or B2C business model? What are the main differences between B2B and B2C SaaS? In this audio pulled from a recent YouTube video, Rob explains how business-to-business and business-to-consumer SaaS models work and which will make you the most profit... Choose wisely. Links from the pod: MicroConf Mastermind Matching Watch this video on YouTube Subscribe to the MicroConf YouTube Channel

In this talk from MicroConf US 2022, Patty Radford Henderson gives an attendee talk about how to integrate marketing into the different phases of building a business. Want to attend the next MicroConf? Head to microconf.com/events Links from this pod: MicroConf US 2023- Denver, CO April 16-18 MicroConf Mastermind Matching Watch this video on YouTube Subscribe to the MicroConf YouTube Channel

Don't know what marketing tactics to use? Your competitors do and the are crushing you because of it. In this audio from a recent YouTube video, Rob walks through 7 ways for marketing SaaS to add to your arsenal if you're not using these yet. Links from the pod: Watch this video on YouTube Subscribe to the MicroConf YouTube Channel

In her talk at MicroConf Growth US last year, Anna Maste walks through how she and her mother used community to grow Boondockers Welcome. Anna shares the 3 things that fostered amazing growth, even without a big marketing budget. Links from the pod: Anna Maste I Twitter MicroConf Growth US 2023: Denver, CO | April 16 - 18, 2023 MicroConf Accountability Challenge

Why do so many startups fail? In this audio, pulled from a recent YouTube video, Rob chats about the #1 reason he sees startups fail. It’s a relatively simple one to avoid, so don't make this common mistake! Listen until the end to also find out the #2 reason startups fail so you can avoid that too. Links from the pod: Watch this video on YouTube Subscribe to the MicroConf YouTube Channel

In her talk at MicroConf Growth US this year, April Dunford breaks down how to help your prospects buy your products. She explores how difficult it is for buyers to buy products, especially if they don't purchase your type of product on a regular basis. Your job is to help your customers make sense out of your offering, and to be a guide to help them purchase. April is the author of Obviously Awesome, a solid book that helps founders nail their positioning. Links from the pod: April Dunford I Twitter Obviously Awesome

In this episode, Rob lays out 7 SaaS ideas you can build right now + 1 bonus idea at the end. This audio was pulled from a video on our YouTube Channel. Subscribe to the channel to catch future ideas as soon as they come out. Links from the podcast Watch this video on YouTube Subscribe to the YouTube Channel

In this talk from MicroConf Growth US 2022, Andrew Amann, CEO of NineTwoThree Studio, shares how he and his team reacted to the news of war starting in Ukraine. Supporting 25 team members based in Ukraine while also keeping up with the client work was no small task. Links from the pod Andrew Amann | Twitter NineTwoThree Studio MicroConf Growth | Denver, CO | April 16 - 18, 2023

Looking to build a SaaS team full of superstars? Hire right the first time with these 5 secrets to hiring top tier talent. Hiring for your startup can be a game changer with how far and fast you can grow. In this pod, we share the audio from one of our recent YouTube videos. LINKS FROM THE POD: Watch this video on YouTube Subscribe to our YouTube Channel

What happens when you've grown and it's clear you've got many market segments? How do you balance them all? Or do you say "screw it" and niche somehow? In this talk from MicroConf Growth 2022, Asia Orangio of Demand Maven breaks down how you can bring more focus and zen to your GTM efforts — especially if your product has many use cases and verticals. Links from this pod: Asia Orangio I Twitter Demand Maven Watch this talk on YouTube

Stop wasting money! These SaaS startup mistakes can be avoided. In this pod, we share the audio from one of our recent YouTube videos. Rob outlines the top 11 ways he see startups waste their money in the early stages so you can avoid the same costly mistakes. Links from the Pod: Watch this video on YouTube Subscribe to our YouTube Channel Rob Walling I Twitter

Rob Walling recently caught up with Ben Chestnut, Co-Founder of Mailchimp at our MicroConf Local Atlanta event. Ben and Rob chat about the founding story of Mailchimp, bootstrapping Mailchimp to $12 billion, and the decision to sell to Intuit. They discuss everything from areas of focus as a founder, making freemium work, overcoming catastrophic server crashes, and the power of having a great team. Enjoy this wide ranging talk with Ben Chestnut! Episode Sponsor Find your perfect developer or a team at Lemon.io/microconf The competition for incredible engineers and developers has never been more fierce. Lemon.io helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America. They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running. When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months. With Lemon.io, you can cut down on a lot of that time by tapping into their wide network of developers who can get started in as early as a week. And for listeners of MicroConf On Air, you can get 15% off your first 4 week contract with a developer by visiting lemon.io/microconf Links from the Pod: Ben Chestnut | Twitter Mailchimp Rob Walling | Twitter

Distributing startup equity among founders can be tricky. You want to make sure each startup founder is getting compensation for everything they’re doing. In this pod, we share the audio from one of our recent YouTube videos. Rob talks about how to distribute startup equity fairly for founders. Episode Sponsor Find your perfect developer or a team at Lemon.io/microconf The competition for incredible engineers and developers has never been more fierce. Lemon.io helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America. They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running. When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months. With Lemon.io, you can cut down on a lot of that time by tapping into their wide network of developers who can get started in as early as a week. And for listeners of MicroConf On Air, you can get 15% off your first 4 week contract with a developer by visiting lemon.io/microconf Links from the Pod: Subscribe to the MicroConf YouTube Channel View this video on YouTube MicroConf Connect The Slicing Pie Handbook by Mike Moyer Rob Walling | Twitter

In this talk from MicroConf Growth Europe 2021, Pierre de Wulf of ScrapingBee walks through 6 key mistakes he made on his journey from a failed startup to building a profitable SaaS. ScrapingBee is now over $1.5 million in ARR. Episode Sponsor Find your perfect developer or a team at Lemon.io/microconf The competition for incredible engineers and developers has never been more fierce. Lemon.io/ helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America. They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running. When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months. With Lemon.io/, you can cut down on a lot of that time by tapping into their wide network of developers who can get started in as early as a week. And for subscribers of MicroConf On Air, you can get 15% off your first 4 week contract with a developer by visiting lemon.io/microconf Links from the pod: ScrapingBee MicroConf Youtube Channel MicroConf Europe Tickets- Malta I Nov 15-17, 2022 Pierre de Wulf I Twitter

Churn can make or break your startup. In this pod (pulled from one of our YouTube videos), Rob Walling answers the question "what is churn?" and goes into detail on different ways to reduce it in your startup. Episode Sponsor Find your perfect developer or a team at Lemon.io The competition for incredible engineers and developers has never been more fierce. Lemon.io helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America. They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running. When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months. With Lemon.io, you can cut down on a lot of that time by tapping into their wide network of developers who can get started in as early as a week. And for listeners of MicroConf On Air, you can get 15% off your first 4 week contract with a developer by visiting lemon.io/microconf Links from the Pod: MicroConf Remote 5.0: Early Stage Marketing Strategies Subscribe to the MicroConf YouTube Channel View this video on YouTube Watch the video case study on how Rob reduced churn while building Drip MicroConf Connect Rob Walling | Twitter

In this Refresh Episode, Rob Walling chats with Rand Fishkin at our recent MicroConf Local event in Seattle. They chat about the ups and downs of building (and selling) Moz, building SparkToro, and yes, they even dig into a bit of D&D. Links from the Pod: MicroConf Local: Atlanta October 18, 2022 MicroConf Local: Austin November 30, 2022 Rand Fishkin I Twitter Lost and Founder Rob Walling I Twitter

Customer acquisition funnels for SaaS startups work differently than other businesses. In this pod (pulled from one of our YouTube videos) Rob Walling breaks down everything you need to know about acquiring customers for your SaaS product. From customer acquisition cost (CAC) to customer acquisition strategy, make sure you're doing the right things to get more customers. Links from the Pod: MicroConf Local: Atlanta on October 18, 2022 Subscribe to the MicroConf YouTube Channel View this video on YouTube MicroConf Connect Rob Walling | Twitter

Building or scaling a startup? Here are 16 lessons I learned building a million dollar software business. This is the audio from one of our YouTube videos, in which Rob talk about growing a startup to over $1M in revenue. It isn’t an easy feat, but by learning these lessons faster and avoiding these costly beginner mistakes, growing your SaaS or software business wont be as hard! Links from the Pod: MicroConf Local: Atlanta on October 18, 2022 Subscribe to the MicroConf YouTube Channel View this video on YouTube State of Independent SaaS Report MicroConf Connect Stair Step Approach to Bootstrapping TinySeed, the MicroConf Fund + Accelerator: Pre-Seed Funding for B2B SaaS Businesses The Bootstrapper’s Guide to Outside Funding: The Top 5 Funding Options for Bootstrapped SaaS Founders from Pre-Seed to Venture Capital Rob Walling | Twitter

In this talk from MicroConf Growth Europe 2021, Laura Roeder talks through making hard decisions and restructuring MeetEdgar. Laura went on to sell MeetEdgar at the end of 2021. Links from the pod: Watch this talk on YouTube MicroConf Youtube Channel MicroConf Europe Tickets- Malta I Nov 15-17, 2022 Laura Roeder I Twitter

You need to be tracking these specific SaaS metrics in your business if you want it to succeed and grow! This is the audio from one of our YouTube videos that goes over the essential key performance indicators (aka KPIs) that you need to know in order to improve your SaaS product metrics. From churn rate to LTV to CAC and more, let's go through the SaaS KPIs that matter most. Links from the Pod: MicroConf Europe Tickets- 15-17 November, 2022 I Malta Watch the original video here Rob Walling | Twitter

In this talk from MicroConf Growth Europe 2021, Rob Walling gives a wide ranging talk on all things pricing. Topics covered include: Expansion Revenue ARPC, not LTV The Impact of Raising Prices How to Raise Prices Links from the pod: Watch the video version of this talk MicroConf Youtube Channel MicroConf Europe Tickets- Malta I Nov 15-17, 2022 Rob Walling I Twitter

Should you build a micro SaaS product? And will your micro SaaS idea actually be profitable? This pod is from a recent video on our YouTube Channel in which Rob walks you through everything you need to know about new and emerging micro SaaS business models so you can decide if it's right for you! Links from the pod: MicroConf Europe in Malta- November 15-17, 2022 68 B2B SaaS Marketplaces Article from RocketGems.com MicroConf Youtube Channel Rob Walling I Twitter

In this talk from MicroConf Growth EU 2021, Sabba Keynejad walks through his journey of building Veed from 0 to $5M ARR in 2 years. While the growth was quick, Sabba says that this was a "overnight success, ten years in the making". Listen along to follow his incredible startup story and to hear his 6 tactics to help you grow your own SaaS. Links from the pod: Watch the video version of this talk on YouTube MicroConf Youtube Channel MicroConf Europe Tickets- Nov 15-17, 2022 Sabba Keynejad I Twitter Veed.io

Starting a SaaS business with no money is hard, but not impossible. In this episode, we are sharing the audio from one of our recent YouTube videos in which Rob outlines what steps you should take if funds are tight but you have a great SaaS product idea. You may want to consider startup funding options, but that's not always necessary, so in this video I'm going through what you can do to get started today in tech, startups and SaaS business - even with a shoestring budget. Watch the original video here: https://youtu.be/huyDp-zWpxg Links from the pod: Rob's article on the Stair Step Approach to Bootstrapping: https://robwalling.com/2015/03/26/the-stairstep-approach-to-bootstrapping/ Bootstrapper's Guidebook to Outside Funding According to our 2021 State of Independent SaaS report, nearly 30% of founders said they were actively considering some form of outside funding. To help understand the options, we have recently released the Bootstrapper's Guidebook to Outside Funding. Check it out at microconf.com/funding-guide

In this episode, we are sharing the audio from one of our recent YouTube videos in which Rob Walling dives into 10 SaaS mistakes to avoid. You'll learn how to shortcut your success with the fundamentals of what's needed for SaaS growth. He'll be going over SaaS marketing tips, bootstrapping, MRR, and more. Watch the original video here: https://youtu.be/8Jjb7fPV6PQ Bootstrapper's Guidebook to Outside Funding According to our 2021 State of Independent SaaS report, nearly 30% of founders said they were actively considering some form of outside funding. To help understand the options, we have recently released the Bootstrapper's Guidebook to Outside Funding. Check it out at microconf.com/funding-guide

Subscribe to the MicroConf YouTube Channel If you run a SaaS business, you need to know how to get customers. Getting customers for your tech startup can be one of the hardest parts of starting a SaaS company. In this week's episode, we are sharing the audio from one of our recent YouTube videos in which Rob covers 3 basic things you need to do to get your first 100 customers for your product. If you'd like to see the original video head over to https://youtu.be/QviDwsMLXb0 According to our 2021 State of Independent SaaS report, nearly 30% of founders said they were actively considering some form of outside funding. To help understand the options, we have recently released the Bootstrapper's Guidebook to Outside Funding. Check it out at microconf.com/funding-guide