Season 1 · Episode 30
Volvo’s marketing director on flipping to longer-term brand building over digital performance tactics
Mi3 Audio Edition · Mi3 & iHeart Podcasts Australia
October 28, 201930m 55s
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Show Notes
Volvo’s marketing boss Julie Hutchinson says Volvo got too reliant on performance media at Carsales, CarsAdvice and Carsguide and didn’t build Volvo’s brand appeal for buyer consideration in the the luxury auto segment. The new strategy is working. She joins Mindshare’s Joe Lunn and whiteGREY’s Lee Simpson on winning the 2019 Media Federation Grand Prix.
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