VB, Bunnings, Toyota top Australia’s first Audio Logo Index as smart speakers set new branding challenge
Mi3 Audio Edition · Mi3 & iHeart Podcasts Australia
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Show Notes
Mastercard and Intel are among the highest profile brands who have invested heavily in “sonic branding” but Procter & Gamble and a host of big names are now treating audio branding as important as visual and video identity. New York-based Veritonic and SCA tested a 400,000-panel of Australians to produce the first annual Audio Logo Index in which Bunnings, VB and Toyota were leaders. Here’s why.
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