Trusted media? Editors at The Sydney Morning Herald and Nine News talk COVID news ad blacklists, booming audiences and subs and a swing to non-COVID content with Carat CEO Sue Squillace and Nine’s Michael Stephenson
Mi3 Audio Edition · Mi3 & iHeart Podcasts Australia
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Show Notes
Two leading “trusted media" news editors mix it up with Carat CEO Sue Squillace and Nine’s Chief Sales Officer Michael Stephenson on media consumption trends and what advertisers will do next. Squillace says the online shopping surge is affecting media channel allocation - to digital performance - but Carat’s strategy teams have "never been busier” planning for the mid and longer term around brand.
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