The very troubled world of linear TV - why even brands are now spooked about the demise of advertising’s Golden Goose
Mi3 Audio Edition · Mi3 & iHeart Podcasts Australia
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Show Notes
It’s a bit late but brands the world over are realising linear TV was their Golden Goose for impact - and they don’t see a real replacement. But there is some light. Three international TV analysts talk to Mi3’s Paul McIntyre about fear, fury and fatigue - and an avalanche of ad-funded streaming services (AVOD) in the next five years. The “ads are dead” crowd may have to temper their joy - consumers are piling into hybrid ad-subscription streaming services where they pay less for taking ads. And they are.
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