The marketing black hole: Young and experienced marketers from Arnott’s, Baiada-Steggles, IAG and AANA dissect the worrying decline of capabilities among marketing professionals - it’s urgent
Mi3 Audio Edition · Mi3 & iHeart Podcasts Australia
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Show Notes
If engineering and science professionals - and graduates - lacked the basics like their peers currently do in marketing and communications, carnage would prevail. So what’s going on with marketers and the universities producing the next generation of leaders? Does anyone care or are we happily masquerading? Three years after graduating from Sydney University, Arnott’s assistant brand manager James Shepherd dukes it out with IAG CMO Brent Smart, Head of Marketng at the $2.5bn Baiada-Steggles group, Yash Gandhi and AANA CEO John Broome on why marketers must do better - and how.
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