Season 1 · Episode 31
Seven's James Warburton on cracking the SVOD market, his text to Matt Preston, reducing adloads and why it matters to marketers
Mi3 Audio Edition · Mi3 & iHeart Podcasts Australia
November 4, 201924m 2s
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Show Notes
James Warburton talks to Mi3 Executive Editor Paul McIntyre on the odds for real collaboration between TV broadcasters, Seven’s catch-up job on tech and systems, why he texted Matt Preston on his first day in the job and the future of ad loads for marketing effectiveness
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