Season 1 · Episode 11
Samsung questions the efficiency and costs of programmatic advertising tech
Mi3 Audio Edition · Mi3 & iHeart Podcasts Australia
July 8, 201926m 24s
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Show Notes
Samsung’s head of media Beau Curtis has concerns about adtech returns and wants industry to move beyond media metrics to business results for marketing to build boardroom cred. He talks with Mi3 Executive Editor Paul McIntyre, IAB’s CEO Gai Le Roy, Adobe AdCloud's regional boss Phil Cowlishaw and Brand Traction’s Jon Bradshaw.
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