oOh!media’s CEO Brendon Cook on why he’s exiting as the $100bn global programmatic sector circles out-of-home
Mi3 Audio Edition · Mi3 & iHeart Podcasts Australia
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Show Notes
oOh!media CEO Brendon Cook opens up on why he’s leaving the $700m-plus company he started as a “one man band” in 1989; what the skills and style of the new CEO will need; why the market is still missing the critical role for creative in media effectiveness and what the out-of-home industry will look like in 2021 as programmatic operatives eye-off a $100bn trading boom globally in digital screens.
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