Season 1 · Episode 19
Older women’s ‘sexy’ handicap is skewing industry to young and ignorant
Mi3 Audio Edition · Mi3 & iHeart Podcasts Australia
August 29, 201922m 33s
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Show Notes
This is a powerful, potent and problematic podcast. A CMO, a creative and a publisher talk frankly to Mi3’s Executive Editor Paul McIntyre on the raging bias of ageism in marketing, agencies and media. It’s crippling the marketing industry’s ability to connect with 2 million high-spending, defiant, culturally connected, tech-savvy 50-65 year-old women. Few get it.
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