Season 1 · Episode 26
Network Ten CEO Paul Anderson on marketers’ return to top-of-the-funnel TV strategies
Mi3 Audio Edition · Mi3 & iHeart Podcasts Australia
October 10, 201927m 44s
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Show Notes
Coming in hot off Network Ten’s Upfronts, Mi3’s Executive Editor Paul McIntyre talks to CEO Paul Anderson and Chief Content Officer Beverley McGarvey on marketers’ return to TV’s top-of-the-funnel brand credentials, fixing Ten’s 2020 first-quarter audiences and moving the market on from overnight ratings.
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