Season 1 · Episode 12
Martech crunch: snake oil tech “overselling” as marketers “over buy”
Mi3 Audio Edition · Mi3 & iHeart Podcasts Australia
July 15, 201920m 1s
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Show Notes
Mike Doyle, head of marketing at 70-store fashion chain City Beach, talks with The Lumery’s Raj Kumar and Mi3’s Paul McIntyre about why marketers feel “locked-in” to their expensive customer experience and Martech investments.
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