Season 1 · Episode 7
Marketing funnel wars - Coles’ new online media platform triggers debate on the future of the marketing funnel
Mi3 Audio Edition · Mi3 & iHeart Podcasts Australia
June 10, 201922m 31s
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Show Notes
Brad Moran, the man behind Coles’ new online media platform, says "closing the loop" between ads and shopper purchases will spark a retail media boom. Moran wrestles with Nine’s Pippa Leary, Brand Traction’s Jon Bradshaw and Mi3’s Executive Editor Paul McIntyre on what it means for moving people through the classic marketing funnel from brand consideration to a transaction.
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