Season 1 · Episode 67
Marketing cloud ‘fatigue' and ‘personalisation 2.0' - the post-COVID changes for CX, online targeting and ads run deep
Mi3 Audio Edition · Mi3 & iHeart Podcasts Australia
May 25, 202050m 15s
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Show Notes
Massive complexity is creating “marketing cloud fatigue”, says Gartner’s California-based senior director and analyst Ben Bloom, who joins Publicis Sapient ANZ managing director Sarah Adam-Gedge, Citi’s Head of Digital and Segments Roger Slater and Brand Traction’s Jon Bradshaw in Episode Two on why personalisation is a quaint bygone - even with tech.
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