Season 1 · Episode 48
Kia’s top marketer says Uber Eats kicked other brands "in the teeth” with its Australian Open sponsorship. Kia wants to match it
Mi3 Audio Edition · Mi3 & iHeart Podcasts Australia
February 20, 202030m 12s
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Show Notes
Kia’s GM marketing, Dean Norbiato, admits the auto company has a major "brand rejection” challenge among Australians and undercooked its two-decade backing of The Australian Open. But that’s all changing massively. Kia and Uber Eats top marketers reveal their inside thinking on the worth of broadcast sponsorships.
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