IBM CMO Jodie Sangster, Volvo’s Julie Hutchinson join Deloitte economist and Rob Brittain on Australia’s ad spend black hole and why 'how we marketing has changed forever'
Mi3 Audio Edition · Mi3 & iHeart Podcasts Australia
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Show Notes
Deloitte partner John O’Mahony says advertising and marketing “definitely has a perception issue” amongst executive leadership while arguing marketing drives growth and shouldn’t be a cost centre. Volvo and IBM marketers respond on their strategic shifts and hurdles in moving to brand over short-term tactics. Rob Brittain, co-author with Peter Field on the Communications Council's landmark Australian advertising study, cuts through with answers.
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