Season 1 · Episode 42
How Xbox, Twitter reversed ‘goldfish’ attention spans in a world-first social gaming campaign
Mi3 Audio Edition · Mi3 & iHeart Podcasts Australia
January 30, 202019m 46s
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Show Notes
Think again if you’re convinced online communities have the attention span of a goldfish. Xbox and Twitter execs lift the lid on how complex social campaigns are booming, and how gaming consoles are advancing as hubs for streaming and media.
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