Season 1 · Episode 15
Google Search is a drug - why digital start-ups are switching to TV
Mi3 Audio Edition · Mi3 & iHeart Podcasts Australia
August 5, 201921m 59s
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Show Notes
Online tradie marketplace Hipages wanted to reduce its heavy reliance on Google Search. It tried TV to build its brand and short-term sales took off too. Stuart Tucker, Hipages chief customer officer, talks to Mi3’s Executive Editor Paul McIntyre about his secret sauce.
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