Ex Red Rooster CEO Nick Keenan, now Starcom CEO, on client politics, martech silos and why advertising actually still works, fast
Mi3 Audio Edition · Mi3 & iHeart Podcasts Australia
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Show Notes
Recorded well before his appointment as Starcom Australia CEO, Nick Keenan opens up on running a quick-service restaurant for private equity owners, how a marketer-turned-CEO viewed marketing and agencies, why brand owners can be as dysfunctional as agency groups are accused of and how martech is presenting the same challenges as social and search did five years ago. Creative agencies, particularly, will be happy. Keenan thinks they’re underrated, particularly in UX and design.
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