Season 1 · Episode 8
Cookie meltdown pt 2 - first party data flashpoint looms for marketers and they don’t know it
Mi3 Audio Edition · Mi3 & iHeart Podcasts Australia
June 17, 201925m 50s
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Show Notes
The cookie meltdown, a new era of consumer consent for personal data use and tracking will hit marketers first party data strategy as hard as media and tech companies. News Corp’s Suzie Cardwell, Publicis-owned Performics' Jason Tonelli and Andy Lark outline the disruptive regime change most brands are missing in the second part of the cookie meltdown series with Mi3’s Paul McIntyre.
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