Season 1 · Episode 222
Commbank, Salesforce, ServiceNow CMOs: Talent crunch turning as layoffs rise; Budgets and brand building hold for now; B2B sector hunts B2C marketers with future skills pitch
Mi3 Audio Edition · Mi3 & iHeart Podcasts Australia
August 22, 202239m 0s
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Show Notes
What do Australia’s top marketers with B2B remits see ahead? Commbank’s Jo Boundy, Salesforce’s Leandro Perez and ServiceNow’s Caroline Raj debate how the talent crunch may be set to flip, why B2B marketing has the data and analytics skills B2C marketers want and how they’re resisting more demand generation activity as the economy slows - for now.
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