Coles CMO Lisa Ronson on media mix, the rise of TV and newspapers and splitting marketing for a post-COVID strategy
Mi3 Audio Edition · Mi3 & iHeart Podcasts Australia
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Show Notes
The Coles research and insights team is feeding the broader marketing operation daily on insights and messaging strategies coming from what Google and Facebook are capturing in search and social and what the just-overhauled creative and media agency partners are tapping from international markets that are weeks ahead of the Australian COVID-19 situation. She talks with Mi3 Executive Editor Paul McIntyre.
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