Season 1 · Episode 300
BMW marketing boss flips strategy ahead of ‘overnight’ electric vehicle surge; Atomic 212 plans ‘single-minded big brand job’ to outpace ‘bi-polar’ auto rivals, reel-in Tesla
Mi3 Audio Edition · Mi3 & iHeart Podcasts Australia
October 19, 202332m 15s
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Show Notes
The Australian market has lagged on electric vehicles. But that’s changing fast says BMW’s top marketer Alex McLean, with EV sales this year making up 10 per cent of the total market after notching 300 per cent YoY growth. Next year BMW will have 14 EV variants in Australia – and the market shake-up means the Ultimate Driving Machine must flip its marketing strategy.
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