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Audi CMO Nikki Warburton on James Warburton, TV, troubled agency models and new CMO pressures
Season 1 · Episode 21

Audi CMO Nikki Warburton on James Warburton, TV, troubled agency models and new CMO pressures

Mi3 Audio Edition · Mi3 & iHeart Podcasts Australia

September 9, 201924m 1s

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Show Notes

Audi’s chief marketing and customer officer Nikki Warburton talks with Mi3’s Executive Editor Paul McIntyre on her media mix, driving a new agency model which demands brand owners share their data, martech’s limitations and how much time she spends on media and communications (it’s not much).   

 

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