Anthony Fitzgerald, Prof. Karen Nelson-Field on the media industry's ad impressions "currency crisis" and faltering advertising attention
Mi3 Audio Edition · Mi3 & iHeart Podcasts Australia
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Show Notes
TV industry veteran Anthony Fitzgerald joins leading international media academic Prof Karen Nelson-Field, Tumbleturn Media’s Jen Davidson and Craig Service from the globetrotting Australian TV and video data and measurement start-up, Adgile, to unpack the ad industry’s impressions crisis, why consumer attention metrics must inform price-focused impressions trading and the urgency for broadcasters to shakeup TV audience measurement to digital-like real-time audience reporting and impact.
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