Season 1 · Episode 9
Analysis paralysis - brands have built fancy data dashboards for insights but an advertising and marketing-led growth funk remains
Mi3 Audio Edition · Mi3 & iHeart Podcasts Australia
June 24, 201927m 47s
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Show Notes
PwC’s Justin Papps muscles up with Omnicom’s Kristiaan Kroon, Nine’s Michael Stephenson and SCA’s Brian Gallagher on PwC's Media Outlook forecasts. Nine and SCA think they can close the gap on the Google-Facebook ad duopoly and Brand Traction’s Jon Bradshaw tells Mi3’s Executive Editor Paul McIntyre what marketers have to do next.
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