Visit Orlando Chief Casandra Matej on the DMO's "Unbelievably Real" Campaign Launch
Visit Orlando has teamed with the Orlando Economic Partnership to launch the "Unbelievably Real" marketing campaign, which seeks to communicate the message of the top meetings and events destination's authenticity and unique nature, which often gets lost due to its profile as the world's preeminent theme park destination and leisure travel magnet. Meetings Today's Tyler Davidson sat down with Matej at IMEX America 2022 to discuss the new initiative as well as how the destination fared during Hurricane Ian and the phenomenal response of its hotel community to help residents of Florida's hard-hit communities weather the storm.
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Show Notes
Visit Orlando has teamed with the Orlando Economic Partnership to launch the "Unbelievably Real" marketing campaign, which seeks to communicate the message of the top meetings and events destination's authenticity and unique nature, which often gets lost due to its profile as the world's preeminent theme park destination and leisure travel magnet.
Meetings Today's Tyler Davidson sat down with Matej at IMEX America 2022 to discuss the new initiative as well as how the destination fared during Hurricane Ian and the phenomenal response of its hotel community to help residents of Florida's hard-hit communities weather the storm.