The Role of Influencers at Today's Trade Shows
Coverings 2019, a global stone and tile expo, is utilizing a modern marketing technique: influencers. Staff writer Adrian Thompson chats with Becca Sass, account supervisor for Coverings social media, on working with  influencers like John McClain to digitally promote and cover this year’s show.
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Show Notes
Coverings 2019, a global stone and tile expo, is utilizing a modern marketing technique: influencers. Staff writer Adrian Thompson chats with Becca Sass, account supervisor for Coverings social media, on working with influencers like John McClain to digitally promote and cover this year’s show.