IMEX 2019 Interview: SITE CMO Pádraic Gilligan Shares Incentive Travel Study Results
The results are in, and the incentive segment is trending up, but what reward program winners desire is rapidly changing. Meetings Today's Tyler Davidson talks with Pádraic Gilligan, chief marketing officer for the Society for Incentive Travel Excellence (SITE), about the results from the joint study with the Incentive Research Foundation that tapped the insights of more than 2,500 incentives professionals. Read our coverage of the Incentive Travel Industry Index results. [Related Content: 10 Tips for Planning a Corporate Incentive Travel Program] Enjoying this episode? View more episodes of the Meetings Today Podcast!
Audio is streamed directly from the publisher (anchor.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
The results are in, and the incentive segment is trending up, but what reward program winners desire is rapidly changing.
Meetings Today's Tyler Davidson talks with Pádraic Gilligan, chief marketing officer for the Society for Incentive Travel Excellence (SITE), about the results from the joint study with the Incentive Research Foundation that tapped the insights of more than 2,500 incentives professionals.
Read our coverage of the Incentive Travel Industry Index results.
[Related Content: 10 Tips for Planning a Corporate Incentive Travel Program]
Enjoying this episode? View more episodes of the Meetings Today Podcast!