Episode 406
Jennifer Orechwa on Building Marketing Systems That Scale Med Spas
January 7, 202638m 51s
Audio is streamed directly from the publisher (mcdn.podbean.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
This week, AmSpa founder Alex R. Thiersch, JD, speaks with Jennifer Orechwa, founder and CEO of Salt Marketing, a boutique agency helping medical spas and aesthetic practices turn their story into strategy. Orechwa shares why Salt Marketing chose to focus on aesthetics, how StoryBrand became her go-to approach (she’s a certified coach!), and the proven strategies med spas need to build with authenticity. Listen to learn:
- The five-part framework for a marketing system that attracts, converts and scales;
- How StoryBrand positions the patient as the hero, and why that matters;
- Common marketing mistakes med spas make and how to fix them;
- Affordable resources for small med spa or solo practitioners;
- AI and how to keep your brand authenticity as you grow.
Find more insights at saltmarketing.co and check out the Worth Your Salt podcast.
--
Music by Ghost Score