Medical Spa Insider

Innovation in aesthetics isn’t just about new treatments—it’s about improving precision, safety, and consistency in everyday procedures. In this episode of Medical Spa Insider, AmSpa founder Alex Thiersch is joined by Julie Bass Kaplan and Dr. Rebecca Weiss, two highly respected injectors and educators, to discuss how new delivery technology is reshaping neuromodulator treatments. They break down the real-world challenges of traditional injection methods—from inconsistent dosing to patient discomfort—and how systems like NavaClick by Lineage Biomedical are helping providers deliver more precise, repeatable results. Discussion points include: Why precision and consistency are critical in neurotoxin treatments Common pitfalls of traditional injection techniques (and how to avoid them) How technology can improve patient comfort and outcomes The role of standardization in advancing industry safety Why continuous education separates good injectors from great ones How better results lead to stronger patient retention and practice growth

Not all capital is created equal. After 10 years building a med spa from the ground up, the offers started coming in. One looked perfect — until it wasn't. In this episode of Medical Spa Insider, host Alex Thiersch interviews Maegen Kennedy, MMS, PA-C, Founder of Windermere Medical Spa and Head of Clinical Development at AYA Skin. This is the unfiltered story of walking away from a private equity deal, spending two years getting crystal clear on what a real growth partnership looks like, and finally finding a company built to scale a legacy — not just extract one. If you're a med spa owner thinking about your next chapter, this conversation will change how you approach it. The discussion includes: How to Approach Business Growth with Strategy and Intentionality The Importance of Staying Customer-Focused while Scaling Why the First Deal Might Not Be the Best Deal Recognizing and Preserving Core Values while Pursuing a Partnership Trusting Your Instincts while Finding Your Right Fit

How do you react to changes in the industry? In this episode of Medical Spa Insider, host Alex Thiersch interviews Max Baybak, co-founder of Influx Marketing, a leading agency in aesthetic marketing. They discuss the evolution of the aesthetic industry, the challenges faced by marketing agencies, and the impact of AI on marketing strategies. Max introduces Growth Stack, a new platform designed specifically for medical spas, emphasizing the importance of personalization and effective web design in today's digital landscape. The conversation highlights the need for agencies to adapt to changing technologies and the ongoing relevance of websites in marketing. Takeaways include: Influx Marketing's history of specializing in marketing medical aesthetic Why they focus on understanding the patient journey Challenges and opportunities provided by developments in AI technology The development of Growth Stack and how it allows for more personalized outreach Business's need to stay competitive in a changing environment A preview of the Medical Spa Show and Influx's involvement in the program

What good is AI if it doesn't know how to put your data to use? In this episode of Medical Spa Insider, host Alex Tiersch is joined by Dennis Steele, co-founder of Podium, to discuss the journey of building a tech giant rooted in the success of local businesses. From humble beginnings to becoming a vital tool for the aesthetic industry, Dennis shares insights into why staying close to the customer is the ultimate competitive advantage. The conversation dives into the evolution of the medical spa industry, the importance of streamlining the "in-store" experience, and how they design the Avery AI to bridge the gap between providers and patients. Whether you are a solo practitioner or scaling multiple locations, this episode offers a roadmap for using better communication to drive business growth. Discussion points include: The beginning of Podium Why the company works with med spas Designing for the single-location vs an enterprise The implementation of AI as an employee How Podium's new operating system connects AI with data and purpose

Where does innovation come from? In this episode of Medical Spa Insider, host Alex Thiersch sits down with aesthetic industry luminary and renowned facial plastic surgeon, Dr. Steve Dayan. Dr. Dayan shares his unique perspective on the early days of the medical spa movement and how he helped pioneer the business and marketing tracks that are now staples of modern aesthetic conferences. They also preview Dr. Dayan's upcoming keynote presentation at the Medical Spa Show 2026. Discussion points include: The Creative Power of Necessity Industry Evolution The Social and Neurological Aspects of Beauty How the XOMD Skincare Brand Was Created Respecting History

Artificial intelligence is rapidly transforming how medical spas attract and convert new patients—but most marketing strategies still focus on the very end of the buying journey. In this episode of Medical Spa Insider, AmSpa founder Alex Thiersch speaks with Rick Brown, co-founder and CEO of MarketStorm, and Krista Stevenson, head of business development, about how their company and other AI tools are changing the way businesses identify and influence consumers long before they start searching. The discussion includes: What the “Messy Middle” means for medical spa marketing Why most advertising budgets focus too late in the patient decision journey How AI can identify potential patients before they start searching The role of predictive data in modern marketing strategies Why brand awareness early in the decision process matters How med spas can expand beyond social media marketing

How does a medical aesthetic practice scale to a nation-wide brand without sacrificing quality or values? In this episode of Medical Spa Insider, Alex Thiersch sits down with Jen Seisler, COO of SkinSpirit and George Baxter-Holder, VP of Talent Development, for a conversation about growth, training and leadership in medical aesthetics. Recorded at AmSpa’s new training center ahead of a hands-on cadaver lab with the Academy for Injection Anatomy, the discussion explores how SkinSpirit has grown from a single clinic in Palo Alto to more than 60 locations while maintaining a strong culture of safety, education and provider-first leadership. Discussion points include: Why cadaver anatomy training should become a minimum standard for injectors The provider-first strategy behind SkinSpirit’s expansion How culture and training reduce turnover in aesthetic practices Why responsible growth matters more than rapid scaling How corporate partnerships are helping legitimize medical aesthetics Why safety and trust remain the industry’s true North Star