Maximum Lawyer

Every listener of the show knows how much Tyson hates email... Mike comes with a tip to help him with that. Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: [email protected] Do you want to get on the show? Shoot us an email or message us! The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

Questions:Jim:If you had to point to an event or experience in your childhood or young adulthood that shaped who you are as a lawyer or signal the lawyer that you would become, what is it? What is one thing you are doing that you should stop doing?If you were not practicing criminal or PI law, what practice area would you choose?In the last two weeks, what percentage of your time spent working was performed doing work than you and only you could do?A few months ago you said on the podcast that you would be starting your weekly email newsletter the following week. Have you done it?Tyson:How much would you sell your firm for? Why?Same as JimIf you could not practice law, what would you do? Why?Are you Successful? Why?What attorney inspires you the most? Hacking’s hack: A book. Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses (Business Books) Hardcover – September 8, 2015by Joe Pulizzi (Author) https://www.amazon.com/Content-Inc-Entrepreneurs-Successful-Businesses/dp/125958965X In Content Inc., one of today's most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, it's about developing valuable content, building an audience around that content, and then creating a product for that audience. Tyson’s tip: A book. Profitable Podcasting: Grow Your Business, Expand Your Platform, and Build a Nation of True Fans Paperback – September 14, 2017by Stephen Woessner (Author) https://www.amazon.com/Profitable-Podcasting-Business-Expand-Platform/dp/0814438288 The word is out: content marketing is king. But when nearly every business has a blog, it's tough to stand out. The real secret is that there's a much better tool for spreading influence and generating revenue--one with far less competition.Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: [email protected] Do you want to get on the show? Shoot us an email or message us! The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

The podcast is called Profitize Your Business: http://profitizeyourbusiness.co/ “If you want to maximize the profits from your business, the wealth from your business, cutting your taxes and cutting your expenses that’s only gonna take you so far. You need to profitize your business; you need to maximize your marketing, you need to maximize your sales; you need to adapt really good management practices… So that's what the profitize your business podcast is all about.” Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: [email protected] Do you want to get on the show? Shoot us an email or message us! The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

Morris works at https://www.martinsonandbeason.com/ https://www.martinsonandbeason.com/our-attorneys/morris-lilienthal/ Hacking’s hack: A book. KNOWN: The handbook for building and unleashing your personal brand in the digital age Paperback – January 28, 2017by Mark W. Schaefer https://www.amazon.com/KNOWN-handbook-building-unleashing-personal/dp/0692816062/ref=asap_bc?ie=UTF8 Morris’s Tip: https://www.helpareporter.com/. Grow your SEO. Tyson’s tip: A tip. 1. Get your goals out in the open. 2. Don’t make your goals too complicated. Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: [email protected] Do you want to get on the show? Shoot us an email or message us! The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

In this episode, Jim and Tyson will talk about the importance of using plain language; everyday words and keeping it simple so your target understands you better. They will go over a list of 8 tips to help you do it and not sounding like a lawyer. Not using tactical language. Take notes in client meetings of things that you hear from them.Put yourself in your client's shoes and think about how they view things.Read over the chat and emails that you get.Show more of your personal life so you can relate better with your clients.If you are struggling with content have somebody in your office read it over.Speak about your journey as a lawyer and write a BIO.Read what you write out loud.Hacking’s hack: http://answerthepublic.com/. It allows you to put in search terms or things that you think your clients may be searching about and shows you the questions people are asking. http://answerthepublic.com/#about-us Tyson’s tip: https://www.renderforest.com/. Free Tools for creating professional intros, animations, slideshows and music visualizations in minutes. Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: [email protected] Do you want to get on the show? Shoot us an email or message us! The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

Community marketing is great for your business! Listen to the episode and get to know a couple of different ways you can apply it! “If you see somebody on the news organically it’s gonna have a little bit more of an impact than seeing a TV commercial.”Anneke's info:https://www.linkedin.com/in/annekekurthttps://www.charlesboyk-law.com/ TPS Proud Student and Teacher of The Month: https://www.charlesboyk-law.com/gives-back/tps-proud-student-teacher-month/Bikes For Kids: https://www.charlesboyk-law.com/gives-back/bikes-for-kids/ Hacking’s hack: Appointment Core. Automate Your Appointment Setting Process for Your Infusionsoft & Google Calendar.https://www.appointmentcore.com/ Anneke’s tip: Get Google Reviews! Every person that comes into your office, have them filling a paper survey in which the questions would evoke a really good review and then ask them if they’ll be willing to pull out their phone and leave a review right there in your office’s address in Google maps. Remember they should not be connected to your wifi. Tyson’s tip: The Wordpress app lets you post into different websites and track some data. https://itunes.apple.com/ar/app/wordpress/id335703880?mt=8 Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: [email protected] Do you want to get on the show? Shoot us an email or message us! The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

In this episode, Jim and Tyson will interview Michael Downey and go through his journey as an attorney from big firms to his own practice in legal ethics, and the importance of marketing in this process. Nitch down!“If you go to a food court and you’re thinking I want some food, odds are if you are hungry of Pizza you are going to go to the pizza place Meanwhile, if there is a place that sells Hamburgers, Pizza, Mexican, etc., you probably gonna pass that place up cause you are gonna go the the focused practitioner.” https://www.linkedin.com/in/michaelpdowney https://www.downeylawgroup.com/ Hacking’s hack: A book from a Lawyer who also went out on his own. Never Eat Alone: And Other Secrets to Success, One Relationship at a Time Hardcover, by Keith Ferrazzi. A great book on how to network and connect with people. Michael’s tip: Selling the Invisible: A Field Guide to Modern Marketing Hardcover, by Harry Beckwith. “What’s going on on the mind of someone who is looking to buy my services and then helping me understand better how to market to them and get them to hire me.” Tyson’s tip: Think about this. If Bill Gates and Mark Zuckerberg tooked over you law firm, how would they run things differently? Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: [email protected] Do you want to get on the show? Shoot us an email or message us! The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

A very simple process: Shoot a videoPull the audio from the videoTranscript the audioPost in every network (LinkedIn, Instagram, Twitter, Facebook, etc.)Re post in time http://brendon.com/ Tyson’s tip: https://www.bluejeans.com/. Online meetings, video conferencing, and screen sharing for teams of any size. Hacking’s hack: A new podcast. http://rickmulready.com/category/aoptpodcast/, from a guy called Rick Mulready. Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: [email protected] Do you want to get on the show? Shoot us an email or message us! The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

This episode is a talk that Jim gave at https://www.slu.edu/ to a group of students who are taking Law Practice Management. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

In this episode listeners will take over the show and alongside Jim and Tyson, will give THE one big tip on marketing and running your own law firm.Thank you everyone! It's been an awesome first year and there are great things ahead! In this episode:Dan RyanDoug BiggsChris FinneyGary BurgerJoey VitaleJohn FisherJoAnn HolmesLarry WeinsteinMatt JetMatt VianelloBertrand Mariaux Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

In this episode, Jim and Tyson will go over a list of 5 good ways you can market through social easily and with great results. Announcements. Get the word out on Facebook with Facebook Live. Everybody is on Facebook!Giveaways. A good way of collecting leads and good publicity.Expanding your network: Twitter and LinkedIn! Researching your prospects; through social media!Ads. Facebook, Twitter and Instagram have ads. Test your market, it is really cheap! Listen to the Bonus! Hacking’s hack: An episode from I Love Marketing and a book! http://ilovemarketing.com/podcasts/ http://ilovemarketing.com/miracles-are-possible-you-are-the-one-kute-blackson/The Book: https://www.amazon.com/You-Are-One-Adventure-Discovering/dp/1501127276You Are The One: A Bold Adventure in Finding Purpose, Discovering the Real You, and Loving Fully Hardcover – June 7, 2016by Kute Blackson Tyson’s tip: http://www.cyfe.com/ All-In-One Online Business DashboardSocial media, analytics, marketing, sales, support, infrastructure... monitor everything!A great way to have all of your services in one place! Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: [email protected] Do you want to get on the show? Shoot us an email or message us! The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

In this episode, Jim and Tyson will talk about Google My Business and will go through a list of great tips that will help you improve your SEO! https://www.google.com/business/ Hacking’s hack: Use the word “Lawyer” whenever describing your business on the web (for SEO purposes)! People search for that word instead of “Attorney” Tyson’s tip: https://www.yourprimer.com/Primer is a fast, easy way to learn new business and digital marketing skills. You can take our interactive lessons whenever you have 5 minutes free. Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: [email protected] Do you want to get on the show? Shoot us an email or message us! The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

In this episode, Jim and Tyson will look back on some of the episodes that they’ve had, talk about the things that they’ve learned running the podcast and where do they see things headed in the future. Hacking’s hack: Video Fruit by Bryan Harris. http://videofruit.com/It teaches you how to get attention and how to build your email list. Awesome tools, check it out. Tyson’s tip: https://gazelles.com/All about strategies and planification. “How a Few Companies Make It…and Why the Rest Don't“ Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: [email protected] Do you want to get on the show? Shoot us an email or message us! The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

www.90minutebooks.com 90minutebooks is a marketing organization dedicated to helping you make invisible leads visible by capturing your unique message in the pages of a book. Whether you're looking to develop new business, nurture relationships with people you already engage or open doors previously stuck closed, your book is one of your greatest assets. https://uk.linkedin.com/in/mrstuartbell Here’s Stuart’s podcast: https://www.90minutebooks.com/podcast/ Stuart recorded a follow up to go through the more specific parts of the mind map we didn’t get chance to cover. Some great info there for anyone looking to do this themselves. It should add some real value to anyone who’s interested. It’s up at www.90minutebooks.com/ml Hacking’s hack: GARY VAYNERCHUK has changed his podcast! Check it out! https://www.garyvaynerchuk.com/podcast/ Very motivational stuff! Tyson’s tip: Outsourcing/Delegation. Tyson has been outsourcing his medical record summaries and this has helped him a lot! He found this assistance through Upwork! Stuart’s suggestion: www.noodlesoft.com, this is on machine automation (mac only unfortunately). It as a level of local file manipulation that ties in with Zapier (move files locally & then end up in a monitored Zapier folder to trigger other things). Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: [email protected] Do you want to get on the show? Shoot us an email or message us! The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

In this episode, Jim and Tyson will go through 3 different topics. First, an upsetting article about how prominent suicide actually is amongst lawyers. Then, a real life example about how it is not a good idea to have all your eggs in the same basket, and finally, an awesome tip on how to increase your Google reviews. Tyson’s tip: A book. “The 48 Laws of Power” by Robert Greene. It teaches you how to manipulate people. Very interesting. https://www.amazon.com/48-Laws-Power-Robert-Greene/dp/0140280197 Hacking’s hack: Also a book. “Oversubscribed: How to Get People Lining Up to Do Business with You”, by Daniel Priestley. About how to build a man in your firm. Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: [email protected] Do you want to get on the show? Shoot us an email or message us! The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

In this episode, Jim and Tyson will go through a list of 4 thoughts about when it comes to being a lawyer, a legal marketer and running your own firm. Believe that you are the one for the job. Believe in you. This mindset will help you get things done. “The Ownership Mindset”.Think of your clients as the one and only person. Then automate and delegate to accomplish that level of service from one person to another.If you do it once, you should automate it.If it works one, you can replicate it… If you can get your message out there to the right person, you can grow your firm as big as possible. Hacking’s hack: Great blog post from our friend John Fisher. “Why email suchs!” http://ultimateinjurylaw.com/blog/?doing_wp_cron=1496790122.0019700527191162109375 Tyson’s tip: “Google my business app”! A great app to keep your business rated and up to date on the web and keep on gaining clients! Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: [email protected] Do you want to get on the show? Shoot us an email or message us! The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

About Jo:Jo is adept in distilling complex information into understandable, result-driven and pragmatic advice for clients. Having practiced law for 17 years, her career began in the Tech & Intellectual Property practice group of Troutman Sanders, a prominent Atlanta law firm. There, she successfully represented a gamut of clients, from start-ups to Fortune 100 companies. Moving in-house, Jo served on business management and legal teams in senior leadership roles for both public and private international manufacturing companies. Jo is well accomplished in both negotiating sophisticated domestic and international commercial contracts, as well as resolving high dollar disputes cost effectively. She's managed global IP portfolios, and negotiated licenses for businesses with products in over 70 countries. http://www.holmesatlaw.com/ https://www.linkedin.com/in/joannholmes Hacking’s hack: A simple Hack. Keep your downloads folder clean and in order. You will find your files really easy! JoAnn’s Tip: https://www.ycombinator.com/. How To Start a Startup. A goldmine of information. https://startupclass.co/ Tyson’s tip: An app. https://www.youmail.com/. Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: [email protected] Do you want to get on the show? Shoot us an email or message us! The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

Thom begun his career working in a financial printing firm; selling to big lawyers and big corporate law firms. One of these firms brought him in to become their marketing person, so he got to know the law business really well. 4 years later, Thom became a solopreneur, making people shift how they think about their marketing. http://thomsinger.com/Listen to Thom’s podcast! Cool Things Entrepreneurs Do with Thom Singer: http://thomsinger.com/podcast/ “The practice of law, is a business…” Three letters that will really help you excel when it comes to selling: L. A. W. L is for Lawyers: So much of the business comes from referrals from other lawyers… A is for Analytics: We live in a world that is data driven. Where are your leads coming from?... W is for Wisdom: Knowledge. Experience. Understanding. Common sense. Insight. “Don’t go to a networking event thinking I wonder if I can get a lead, go to a networking event saying I wonder who I can give a lead to that will lead to real business…” Thom’s Tip: Go old school. Send a handwritten note. Every week. It will improve your relations and you will grow your reputation. Hacking’s hack: A Thom’s podcast episode. http://thomsinger.com/speaking-skills-for-engineers-academics-technologists-and-other-left-brained-professionals/ Tyson’s tip: If you use Wordpress… Visual Composer. Easy to use. Great results. Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: [email protected] Do you want to get on the show? Shoot us an email or message us! The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

Personal stories let clients get to know you and connect better. This will make them feel closer to you and trust you more. This episode is full of great stories and example from Tyson and Jim that will make you laugh and will inspire you to apply new strategies to your marketing. HUGE TAKEAWAYS! You should get:The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies Paperback – May 27, 2008by Chet Holmes https://www.amazon.com/Ultimate-Sales-Machine-Turbocharge-Relentless/dp/1591842158 Hacking’s hack: A book. Get more connecter to yourself. Meditate. The Surrender Experiment: My Journey Into Life's Perfection by Michael A. Singer Tyson’s tip: https://www.tableau.com/Tableau helps the world’s largest organizations unleash the power of their most valuable assets: their data and their people.Read more at https://www.tableau.com/#AIOvVaBIiIFoXxaW.99 Have you used it? Please let us know what you think! Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: [email protected] Do you want to get on the show? Shoot us an email or message us! The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

http://attendicon.com/about: ICON gathers amazing, brilliant minds in the biggest mastermind you've ever seen. ICON is for the hungry – the relentless, tenacious go-getters with a reckless belief in what's possible, what's just around the corner. - See more at: http://attendicon.com/about#sthash.4eBpGtQv.dpufICON 18: http://attendicon.com/: Tyson’s highlight:Marcus Lemonis is a successful entrepreneur and star of CNBC’s The Profit and The Partner. - See more at: http://attendicon.com/about/contest/meet-the-profit#sthash.0vNjXSvO.dpufhttp://attendicon.com/about/contest/meet-the-profit “Stay focused, work hard, know your numbers, and be disciplined. If you do those things and take care of your people, the likelihood of being successful is very, very high.”—Marcus Lemonis Hal Halladayhttp://attendicon.com/speakers/hal-halladayCulture is the Game Changer Taking your business to the next level is possible when you get your people strategy right and build a winning culture. Learn how to make culture your strategy and multiply your business. From identifying and communicating a meaningful purpose for your business to hiring and motivating the right people, you can confidently grow your business through culture. - See more at: http://attendicon.com/speakers/hal-halladay#sthash.n2CNktU4.dpuf Jim’s highlight:James Ashfordhttp://attendicon.com/speakers/james-ashford:How This UK Accountancy Firm Has Used Infusionsoft To Automate EVERYTHING - See more at: http://attendicon.com/speakers/james-ashford#sthash.bhGoJ0xw.dpufGreg Jenkinshttp://attendicon.com/speakers/greg-jenkinsThe Nature of Nurture: Increasing Conversions for Free - See more at: http://attendicon.com/speakers/greg-jenkins#sthash.xGo5Mt2S.dpufCustomers buy when they're ready to buy. And if someone opts in to your list and isn't ready to whip out their credit card, something has to bridge that gap. The answer is Nurture. Nurture is the process of building relationships. It's about establishing yourself as an expert, developing rapport, and most importantly, delivering value. In this session you'll discover all the places nurture fits into your funnel, the most common misconceptions about lead nurture, and the proven best practices for designing your own nurture process. - See more at: http://attendicon.com/speakers/greg-jenkins#sthash.xGo5Mt2S.dpuf VENDORS Tyson has signed up to.https://www.appointmentcore.com/: Automate Your Appointment Setting Process for Your Infusionsoft & Google Calendarhttps://sotellus.com/: The soTellUs app lets you take your phone or tablet into the field with you to get customer reviews on the spot. You're able to say to your customer, "Love our service? So tell us..." Tyson’s tip: An app. https://itunes.apple.com/us/app/mail-cleaner/id977528375?mt=8It helps you keep your mail inbox organized and clean. Hacking’s hack: To read 2 books at the same time! Take 2 books about business and read one chapter at a time, alternating chapters. The idea is to find connections over the 2 books and to pull out new ideas from them. Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: [email protected] The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

Will’s 5, 5, 5 plan consists on building 3 different referral networks and to obtain 5 cases from each of them. Jim and Tyson will share their thoughts about it... “When you are starting out, I think it’s helpful to think big, and not arbitrarily hold yourself back…” List of quick tips from Jim and Tyson after reading Will’s questions in the Facebook Group:Don’t answer your own phone.Have a system to capture all the information you can from anyone who calls so you can add the to your database.Nitch down.Take notes, CRM, keep track. “As you grow, you want people to know what’s going on with your cases.”Focus on the big things. The vision. The goal.Have a lead magnet strategy. Keep track of client questions.Outsource Tyson’s tip: https://icomoon.io/. A really cool and simple app to create icons, designs and more! Hacking’s hack: http://www.monkeypodmarketing.com/. A course to teach you about automation. It’s excellent. Will’s tip: A book. MacCarthy on Cross-Examination, by Terence MacCarthy. A great resource on how to get what want out of cross examination. https://www.amazon.es/MacCarthy-Cross-Examination-Terence/dp/1590318862 Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: [email protected] The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

Will’s been practicing criminal defense for about 5 years, and has been around it all his life; almost all of his family is in the police. He has a practice with an old partner but recently there have been some issues in the business. Real structural business issues, so Will decided to go out on his own and start his own law firm... Don’t miss next week’s episode with Will Norman and his 5, 5, 5 plan! Hacking’s hack: An episode from GaryVee’s Audio Experience Podcast in which Gary is interviewed. One of the most inspiring, truthful, honest, brutal, harsh, motivating podcast. https://itunes.apple.com/us/podcast/the-garyvee-audio-experience/id928159684?mt=2(April 26 episode) Will’s tip: A practice management software. Pretty awesome and helpful. https://www.actionstep.com/all/ Tyson’s tip: Read John Fisher’s book. The Power Of A System: How To Build the Injury Law Practice of Your Dreams. Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: [email protected] The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

“Attorney customers, almost all of them, are going through a time of stress. Recognizing that and acting accordingly is key.” In this episode Jim and Tyson interview Jill Nelson, the founder and CEO of Ruby Receptionists, a virtual & live answering reception service, and will explain why creating a wonderful phone experience can help us grow our business. “We live and breathe to keep alive those personal meaningful connections…” Jill Nelson: https://www.linkedin.com/in/callruby “Wonderful receptionist + great technology”. https://www.callruby.com/ “We speak as if we were part of your practice and have the right information at our fingerprints” Hacking’s hack: https://meetedgar.com/. Meet Edgar will take in all of your posts in social media and re purpose them. Also, great Blog. This article about Facebook Live is awesome. http://blog.meetedgar.com/what-you-should-do-after-your-facebook-live-broadcast-ends/ Jill’s tip: A new feature in the Ruby mobile app. “The return call” feature. When you host your phone number with Ruby and want to make a phone call through the ruby app, you can do that and it will publish your business caller id. Tyson’s tip: https://www.stickermule.com. You can get custom labels, magnets and stickers of your firm or whatever you want. It’s really cool! Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: [email protected] The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

“I took a look at what my strengths were and met up with some mentors, work with them for a while, and co-founded a startup for startups. Then I realized that the market we were going after, wouldn’t really value the type of service we were providing.” Besides, all three attorneys discuss and share their different approaches on giving away free content.What’s your point of view on this matter? Comment! “For me it starts with this idea of creating a lean business and then making sure that the sales component can work, and then once you confirmed that then you can go to the other priorities.” Hacking’s hack: Using Overcast (https://overcast.fm/) I found out about Andrew Warner and https://mixergy.com. GREAT INTERVIEWS. Joey’s tip: Experience with Facebook Live in your business. https://live.fb.com/. And use https://obsproject.com/ to go live through your desktop. Tyson’s tip: Google Adwords Express. From your phone. SUPER EASY. https://www.google.com/adwords/express/ Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: [email protected] The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

A game changing episode. Jim and Tyson will go over a list of 10 things you should not do or stop doing that will help you relieve some stress and get more work done. Efficiency. “In order for us to be able to move forward as a firm, as a lawyer, as a person there are things in our lives that should be forgotten or abandoned. If we are not completely all in, the we should say no.” Unnecessary meetings. “Meetings can really be a time suck.”Networking that goes nowhere. Some are just a waste of time.Too many practice areas. Nitch down, be a specialist.Outdated firm systems. Keep your systems updated!Unscheduled phone calls. Don’t answer your own phone!Volunteering or serving on boards. “If you are gonna commit to it, commit to it”E-mail. Do you hate emails too? Get in your e-mail and get it done. At once.Low level and busy work. Remember; eliminate, automate, delegate.Book keeping. Listen to this episode. http://www.maximumlawyer.com/podcast/episode-16-accounting/Negative people. Keep away from them. Seriously. Be around people who motivate you and energize you. Tyson’s auto responder:We respond to emails as quickly as we can, but just so you know, emails received after 3pm Central time Monday-Friday or on weekends/holidays, or emails that need an in-depth look on our part, might not receive a response until the following business day or later in the week. If you need an immediate response, feel free to call 888-550-4026 or email legal assistants Angi Haus ([email protected]) or Kelsey Ortmann ([email protected]). They areboth happy to answer your questions. - Tyson Mutrux P.S. Have general legal questions? Try searching our YouTube page! Hacking’s Hack: A great book. The War of Art: Break Through the Blocks and Win Your Inner Creative Battles, by Steven Pressfield. https://www.amazon.com/War-Art-Through-Creative-Battles/dp/1936891026 Tyson’s Tip: Turn off your unnecessary phone notifications that suck your time! Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: [email protected] The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

In this episode, Jim and Tyson interview Jason Oesterly, owner of Washmo Media LLC an Infusionsoft certified partner, and he will explain us how systems and infusionsoft can help our business. Jason has helped us start Maximum Lawyer and he is our go to guy when we have questions about Infusionsoft, our Client Marketing System. https://www.infusionsoft.com/ Great episode. Full awesome and really useful tips. “Whatever system you are going to take a look at, being Infusionsoft or any other, you should focus on what are your needs today, where do you want to go, and make sure that you are not gonna be put on a corner stuck with a system that won’t grow with you. A system needs to scale as you need you scale” Hacking’s Hack: Uowork! https://www.upwork.comI’ve just found an immigration paralegal on Upwork! Great employee, simple, fast, cheap! Tyson’s Tip: Create blog posts through wordpress from your phone whenever and wherever you want. Use your time! Create content! Jason’s Tip: Test your site. https://www.thinkwithgoogle.com/intl/en-gb/tools/test-my-site.htmlTest My Site is an easy way for businesses to measure their site’s performance across devices, from mobile to desktop, providing them with a list of specific fixes that can help their business connect more quickly with people online. Businesses just need to type in their web address and within moments they’ll see how their site scores. They can also get a detailed report with tips on what to do next, and where to go for help at no charge. Thanks so much for listening to the show this week! If you want to know more about this and keeo on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment.You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: [email protected] The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

In this episode, Jim and Tyson will go through a list of 6 strategies to get good and relatively easy and cheap publicity. Reach out to reporters and develop a relationship before you need a story put out there.Support a cause. REALLY support it.Write a book.Start a podcast!Issue press releases.Do a CLE!And there’s a BONUS! KEEP HUSTLING. Keep doing things, keep meeting people, keep marketing, keep networking; KEEP DOING! Hacking’s Hack: A podcast. Perpetual Traffic. Mostly devoted to social media strategies and advertising. Check it out: http://www.digitalmarketer.com/podcast/ Tyson’s Tip: An app. Lucidchart. Diagram things very easily. Easy to use. https://www.lucidchart.com The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

We, as attorneys and business owners, could benefit from spending a little bit of time brainstorming on how to make the whole experience of working with us memorable in a good way. Exceed expectations and benefit from it. Get referrals from satisfied clients. Hacking’s Hack: This Blog. http://sethgodin.typepad.com/. Fantastic. Tyson’s Tip: Simple. Sit down and break you practice into stages or phases from start to finish. Everything can be broken down into stages. Write it out, from point A to Point B, map it out. This is gonna show you deficiencies in your practice. BONUS: Don’t get too fancy with your blogs. Just put something out there. Something simple. The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

In this episode, Jim and Tyson challenge each other on improving different aspects of their practice, and will talk out loud about the things that they’re struggling with. Jim is hiring a new employee and realized he has no plan for it; he has no on-boarding process for this new attorney. Tyson has a system for this, and he will help Jim with his struggle with great ideas and good advice. https://www.infusionsoft.com/ Tyson’s been wanting to do for a really long time is a Newsletter, he’s been struggling with taking the time to do it and how to do it. Jim writes a great Newsletter and has really good advice for him! Also, Tyson’s been putting together a book for the last 2 years now, and he needs help… Hacking’s Hack: Get a trainer! Do some exercise, it will make you feel good... And work better. Tyson’s Tip: Give Gratitud. Better in the morning; it changes the way you start your day. Write down 3 things that you are thankful for. And go from there. The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

In this episode, Jim and Tyson interview Craig Goldenfarb. He explains us how having a business mindset and creating structures and systems is key to growing a successful firm. "You can really maximize your scale and reproduce departments if you systematize most things in your office." Craig's system that he could not live without is his "employee recognition system": a structuralized procedure for making sure that all 50 people in his office feel cared for. "The way I treat my people is the one system that's most important to me." The marketing system that Craig thinks you should start doing today: Have lunch every day with someone who can help your business on a personal or professional level. You got to have interpersonal relationships. Hacking's Double Hack:You should go to the 7 Figure Attorney Summit.http://www.sevenfigureattorney.com/Register NOW! A book. Exponential Organizations: Why new organizations are ten times better, faster, and cheaper than yours (and what to do about it), by Salim Ismail. Tyson's Tip: Invest your self. Masterminds, CLE's, Events like the one Craig is hosting. Invest in your future. Craig's Tip: Time Block. Use time efficiently. If you can be disciplined enough to devote 2 hours a week to business stuff, you'll be a success. The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

In this episode Jim and Tyson interview Personal Injury Attorney Gary Burger and go through his process of breaking up from an old partner and going solo, creating a whole new marketing strategy. Gary Burger is a partner at Burger Law and heads the Civil Litigation Group. Gary devotes his practice to helping injury victims and their families, providing financial recovery and protecting the future of those injured, and making our community safer through advocacy and volunteer work.https://www.linkedin.com/in/gary-burger-393a2011/ “I used what happened with my old breakup on going into this new firm; I took that energy and used it into the direction that I wanted it to go… Embrace change”. Gary’s biggest advice when splitting from a partner:Sit down and write down your marketing plan. Read some marketing books, there’s a lot of good stuff out there. Form a plan, execute it and take step by step at a time.“A journey of a thousand miles begins with a single step” Tyson’s Tip: BestSelf The Self Journal - Day Planner Goal Setting System https://www.amazon.com/BestSelf-Self-Journal-Planner-Setting/dp/B01C33U15AROADMAP YOUR LIFE: Goals are meaningless without a plan on how to achieve them. SELF Journal helps you create a road map toward the life you want by helping you define your goals and then creating a road map to reach them. Hacking’s Hack: An app, WAZE. A GPS-based geographical navigation application program. It works on smartphones and tablets with GPS support and provides turn-by-turn information and user-submitted travel times and route details, downloading location-dependent information over mobile networks. Gary’s Tip: Go home and be with your family. And work after your kids go to bed. The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

In this episode Tyson interviews Jim about his immigration practice and go through the importance of being ready and having effective systems during busy and difficult times. Great lessons and huge take aways! “It has suddenly become cool to be an immigration lawyer in America” “There are a lot of times when you come become part of the spotlight, or your practice area can become highlighted or in the public eye…you have to be ready for situations like this” Hacking’s Hack: https://unroll.me/. Instantly see a list of all your subscription emails. Unsubscribe easily from whatever you don’t want. It’s great! Tyson’s Tip: The Mevo Camera! It is fenomenal! https://getmevo.com/.Edit video on the fly.Stream live or share later. The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

Jim and Tyson are both huge fans of the “I Love Marketing Podcast”, and in one of their episodes, “Yellowpages Roulette”, they do something like this but using the Yellow Pages. Random location and practice area: Sacramento, California - Bankruptcy.1st Case Study: http://www.sacramentobankruptcy.com/2nd Case Study: http://www.sacramentobankruptcyattorneys.com/ ContentLayoutDesignLead magnetsInformationand more! Both case studies have lots of pros and cons, lessons and huge take aways! What are your thoughts about them? Please comment! Hacking’s Hack: From Google Hangouts you can make calls! If you are a user of Google Hangouts, calls are really easy to make! Tyson’s Tip: A book. “Tribes: We Need You to Lead Us” by Seth Godin.It’s great! About building communities and being part of them. The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

In this episode Jim and Tyson take a listener’s question as a case study and try to help him out giving their advice, different perspectives and struggles of their own. “Working on building a law firm takes as much, if not more, than actually doing law.” Planification. Strategy. Vision. Long term. Without it, you are pointlessly doing things. If you have questions or topics you’d like us to cover, we’d be happy to have you on the show live as we record it or to do it through Facebook Group and/or Page. Tyson’s Tip: A book. “The Miracle Morning: The Not-So-Obvious Secret Guaranteed to Transform Your Life (Before 8AM)” by Hal Elrod.A lot of good takeaways. Hacking’s Hack: A book. “Grit: The Power of Passion and Perseverance” by Angela Duckworth.About perseverance. The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

In this episode Jim and Tyson will discuss the importance of following up on clients. Simple tasks that will help you grow your business. “The more you build that connection between you and your client when they ARE your client, that’s gonna help you on the long run” Have a system in place where you can follow up with your clients. Current and prior ones. Educate them to know all your practice areas, and as we always say, be the “hub”, be the one who refers and advises clients. Stay in front of your clients. Market yourself. Don’t let the client forget you! Hacking’s Hack: A legal keyboard! Check it out! Specially designed for lawyers!https://www.legalkeyboards.com/ Found it in: http://www.lawsitesblog.com/2017/01/video-unboxing-using-legalboard.html Tyson’s Tip: A cool book to read: Sapiens: “A Brief History of Humankind” by Yuval Noah Harari. The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

In this episode Jim and Tyson will take a stand. This podcast is for people who want to open and run their own law firm and get management tips. “It’s not about getting your name out there and pounding your chest so just people know who you are. It’s about getting clients into the firm so you can make some money and run a business.” Our focus is on the solo firms; the small firms. Helping those people survive and thrive and do really well. We practice what we preach.Narrow your focus. That’s what we are doing. That’s our marketing strategy. Sometimes when you get your message out there, some people won’t get it, but others will.What do you stand for? What’s your message? Who your client is? Who your avatar is? Hacking’s Hack: A book: Shoe Dog: “A Memoir by the Creator of Nike” by Phil Knight.Nike founder and CEO Phil Knight shares the inside story of the company's early days as an intrepid start-up and its evolution into one of the world's most iconic, game-changing, and profitable brands. He is one of us. Tyson’s Tip: http://www.chetholmes.com/. You’ll really dig deep into your business. Read the book first. “The ultimate sales machine”. The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

“Whatever you give, it will get back 10 times” About John: http://www.protectingpatientrights.com/bio/john-fisher.cfm “Give a 100% and don’t ask for anything in return, and you’ll get paid back a fortune”“Surround yourself with the highest achieving people you can possibly find and immerse yourself and learn as much as you can” The Master Mind Experience: http://mastermindexperience.com/“You come with your biggest problem and we all try to solve it. Then it’s up to you” Hacking’s Hack: 10 minutes of reading every day.You can read a business or an entrepreneurship book in the mornings for example. It will help you focus and keep you motivated. Possible book: “Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers” by Tim Ferris. Houghton Mifflin Harcourt (December 6, 2016). John’s Tip: https://www.indeed.com/. An excellent platform for hiring new employees. Tyson’s Tip: A book. “Abundance: The Future Is Better Than You Think” by Peter H. Diamandis. Free Press; Reprint edition (September 23, 2014) The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

"How to make the phone ring and convert that phone call into a client." (In a few words) Seth started his law practice focusing only in Criminal Defense. With an effective digital marketing plan in place and excellent legal work, his practice soon turned out a success; this gave him the possibility to expand his practice to other areas, hiring excellent law talent and applying the right digital marketing strategies his firm continue to offer high quality law services. In the first part of this excellent episode, Seth will tell us about his practice and some intake pearls which are definitely worth knowing.“When you as a lawyer get busier, you can and should raise your rates. Supply and demand.”“When you are dealing with digital search and people who have never heard from you are finding you, it’s imperative to have a rapid response.”“If you miss a call and you have caller ID, you can get back immediately and don't lose that lead.” In the second part of the episode; Seth walk us through SEO, Adwords and digital marketing nowadays.4 main points which will move the Google needle:Content: quality contentLinks: quality linksOptimized website: a well structured websiteLocal: combination of the organic positioning and listings in Google My Business.Listen to the episode and learn a lot more of this!“If you cover many practice areas: a single website for each one of them is what Google is pushing you to right now…” Seth’s Tip: 99 Designs. https://99designs.comA great way to start. Design websites, cards, letterhead. It’s really fun and easy. Check it out!Tyson’s Tip: A book. Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini Ph.D. Simon & Schuster (September 6, 2016)“Getting someone to make their decision before you even ask them the question.”Hacking’s Hack: Facebook Groups.Interact with people with common interests. Clients. Stay in touch. The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

In this episode, Jim, Tyson and Randall Ryder will try to identify bad clients, and explain why it’s a good idea not working with them.As many of solo practicing lawyers, Randall has the “good” struggle of not having enough time to do everything. He’s in a point in which he may need to add an associate or an assistant. He’s having trouble letting things go that he SHOULD let go.Every client is not created equally and there are some clients who really aren’t worth 5 times what your normal fee would be.You can’t bill for waking up on the middle of the night. You can't bill for sitting in front of your computer willing to smash your keyboard because someone isn't listening to you.They’re just not worth it.So, how do you identify those clients? With experience. When somebody calls you and something just doesn’t feels right about what they said, or something about how they’re talking to you just doesn’t feel right, something doesn’t line up; just go with your gut.“I have a great case!”... No you don’t!Bad clients can crowd out good clients, they leave you without energy to deal with new clients or with actual good clients. Re-allocate your resources from all the bad places to good places. Randall’s Tip: You need to stand a lot of time on https://lawyerist.com/ reading a lot of articles. Free information for people who want to go solo.Hacking’s Hack: Google Sites. It allows you to build internal or external facing websites, and you can use it as an intranet. Very easy to use!Tyson’s Tip: A book; “What to Do When it's Your Turn (and it's Always Your Turn)” by Seth Godin. The Domino Project; 1st edition (December 1, 2014). It’s inspirational and motivational. The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

Nowadays, Marketing can be found in so many forms and be applied in so many ways that it is really important to have some criteria and pick the things and strategies that really make sense from a marketing standpoint.1. Sometimes you are already doing enough and the thing that you are doing have a lot of potential to grow. You need to do deeper, not broader. Stick to what you are good at and what’s working You are already doing plenty, just keep going with that, don’t add something new to the mix.2. You ought to pass on a marketing tactic if you don’t understand it. Do not put money on the line for things you don’t understand.3. Feel it in your guts. If you feel a tactic it’s not for you, then it’s not for you. DON’T DO IT. You ought to be excited and energized about any marketing idea you are considering.4. Don’t do the marketing tactic because somebody else is doing it. Pick your own tactic, the one that works for you.5. Don’t do things that don’t work. If you are being pitched on a tactic and there is no evidence that it works, don’t believe it works just because this company is still pitching it to you. Get references, real life lawyers. Don’t buy it unless the vendor can prove to you that it actually works.6. You don’t trust the vendor: STAY AWAY. Trust your instincts.7. Commitment. There is no reason in the world we live in today, to sign a 1, 2 or 3 year deal. The things that today work best for us, involve no commitment.8. Ethics. Beware of unethical tactics.9. Expensive tactic. Today, we can market our practices on a small budget. There are incredible possibilities!Hacking’s Hack: An app: Google Keep. https://www.google.com/keep/ Screenshots, tasks, notes, you name it.Tyson’s Tip: iPhone app: Chartistic. https://itunes.apple.com/us/app/charting-app-chartistic/id1127272574?mt=8 It allows you to easily create charts from your phone.Lee’s Tip: An A.I. (artificial inteligence) personal assistant: https://x.ai/ It provides you with an artificially intelligent bot that helps you with scheduling meetings!Another A.I. personal assistant but for travelling: https://pana.com/A gift from Lee! https://divorcediscourse.com/ri/get-rosens-rules/The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

In this episode Jim and Tyson talk about the advantages of thinking long term and transforming one happy client into many.Think long term. How many referrals will I get from a particular client down the road, or how many more times will this person is going to hire me if I do a good job.Cost Per Acquisition Of a Client: if your lifetime value of your client is less than your acquisition cost, then you are doing something wrong.Calculate your cost per acquisition of clients = How much do you spend every month/year in your marketing_________________________________________________Clients that you acquire that month/year (You can do the same with leads instead of acquired clients) How much is worth you to get a new client… As long as you get out more than you are putting in, then it’s OK, right?Once you figured out what the value of a client is for one case, then the next step is to figure out how can you increase the number of transactions you do with this client and how can you orchestrate referrals down the road and transform 1 client into 5. In other words, increase the lifetime value of this client. Therefore you are going to be willing to spend more money to get those leads.Follow up! If you take that extra step and you create things and stay in touch with your former clients, that makes a big difference.If you just market to the people who are already in your tribe, it is cheaper and more effective.Hacking’s Hack: A book, and it’s a little bit dated in the marketing message: it’s pre internet, but all the same principles apply.“Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition” by Jay Abraham, St. Martin's Griffin; 1st edition (October 12, 2001).It’s fantastic, it’ll give lots of ideas.Tyson’s Tip: Actually, a tip! The “if when then principle”. If you wanna stop doing something, or if you wanna achieve something in your life, one of the most effective ways of doing it is getting in the mind set where when something happens, then you do something that is healthier, better, or improves you in some way.From the book: “Influence: The Psychology of Persuasion, Revised Edition” by by Robert B. Cialdini, Harper Business; Revised edition (December 26, 2006). The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

If one person is asking then more than one person is asking. In this episode Jim and Tyson discuss how to get attention from the marketplace; how to differentiate yourself and let people know that you are not a typical lawyer. Focus on the customer; what do they want? What does the client want from us? It’s not only just about pounding your chest and showing in your website all the awards and diplomas you have. Create content, answer questions. That will make people find you better on the web. Track how customers come in and improve it. The more competitive your legal area is, the more important it is to have a greater quantity and quality of content (It doesn’t cost anything!). A good way to create content is to write down the questions people make you and answer them to all the ones having that same question. You can do videos, podcasts, or even keep it simple and just do a blog. Just keep track of your topics and put a simple system in place. Hacking’s Hack: An amazing book: “Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World” by Gary Vaynerchuk, HarperBusiness; 1 edition (November 26, 2013). It goes through all the ways you can communicate in social media but most importantly it stands for the proposition that you have to give value and then ask for someone to hire you or buy you something. Tyson’s Tip: A book: “Exploiting Chaos: 150 Ways to Spark Innovation During Times of Change“ by Jeremy Gutsche, Avery (September 1, 2009). It really simplifies how to exploit chaos in any environment, any economy. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

In this episode Jim and Tyson interview Attorney Mike Campbell and go through the issues of running and growing your own law firm.One of the things of growing a firm; it’s like raising a kid, it’s like an organic thing; it’s alive. Mike Campbell graduated from the University of Missouri in 2011 and after working as an attorney for other lawyers for a couple years, he decided to take the leap and open a solo practice. He runs his own law firm since 2015. http://mikecampbelllaw.com/ StaffingShould I hire someone?Major issue for Mike. As the firm grows, more work needs to be done, and if you want to keep on making a good job with clients and results, you’ll need to eliminate, delegate and/or automate. If your systems are in place, sometimes the only way is staffing, and having people working for you is not easy. What are we doing well? What should we do better? And what we should stop doing?Tyson’s Tip: A podcast; “How I Build This”. http://www.npr.org/podcasts/510313/how-i-built-thisIt is awesome. They bring on people with established businesses to talk about how they built their companies. Hacking’s Hack: Believe it or not, an INK PEN. Write down your tasks and things to remember, you will be more effective. Mike’s Tip: Ring Central. https://www.ringcentral.com/ A web based app, a cloud service. An online office. Lots of great tools, check it out. The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

Some people are just don’t made to run a law firm or solo practice.You don’t like hustling for clients.Finding the people that need our services in a way that is energetic, purposeful and deliberate in a way that attracts people to you and makes them want to hire you. When you run a solo practice, hustling is fundamental. It’s the only way you will get clients and grow, therefore, it’ll be the only way to keep your firm running. You don’t want to monitor your numbers. KPI’s.Key Performance Indicators. The number of potential clients. Cash in - Cash out. Numbers, statistics. Information that will show you how the firm is and how it will or can be.KPI’s will let you modify, improve, reduce, fasten, the way you work and systems and that way maximize your firm.RiskYou’d rather be comfortable with a monthly paycheck as opposed to the risk and reward of running your own firm.There is definitely some internal strength that you are going to need in order to be able to soldier through when things get tough and there are ups and downs to practice.Sometimes you feel the risk is greater than the opportunity. Hacking’s Hack: http://sproutsocial.com/. Social Media Management Made Easy. Sprout’s collaborative platform ensures smarter, faster and more efficient social communications. Tyson’s Tip: The Ink World Magazine App. http://www.inkworldmagazine.com/ A great and easy app to use. Up to date marketing trends, business advice. Really cool. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

Things don’t always go our way...In this episode, Jim and Tyson are talking about how to stay motivated, focused, how to keep going; how to get past all the negativity.As lawyers we will have those moments when we are down, when we are bummed out, when a case goes against us; clients won’t stop calling and they are mad at us. The headaches of collecting money, paying bills… STAY OPTIMISTIC. STAY POSITIVE.If you have people in your lives who bring you down or complain all the time and they’re constantly bringing their negativity to you, just don’t spend time with them, cut them loose, they will bring you down! If you spend any amount of time with them, you are gonna spend all your attention focusing on them and not on bettering yourself, not improving your firm, not improving your results for your clients. Surround yourself with people who are motivated. What do you do to keep on task? To stay motivated? Hacking’s Hack: A podcast from Seth Godin. www.buildingnewlaw.ca/about/. It’s on iTunes. Tyson’s Tip: An app; Spoil. You can send gifts the same day. Check it out! https://www.spoil.co/. The Simplest Way to Give Beautiful gifts, delivered same-day, anywhere in the US. The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

Are your accounting books in order? As we always say: let the experts do their expertise.In this episode, Jim and Tyson have Jill Ulett: The Accounting Girl as a guest and discuss about the importance of having tidy accounting books!As a lawyer you will have to keep your books tidy: the IOLTA accounts are tricky and should be set straight. Get a system in place, get somebody who understands how to move the money back and forth and can help you figure out these processes.In accounting and law practice you have to have your clients best interest at heart, you have to view them as a whole person. Sometimes you are dealing with damaged people, injured people, and life frustrations. Invest in your client. Feel and root for them. Support.Relationships. Partnership. “We are going to meet each other halfway to make your life or business a little bit better.LAWYERS! Get your IOLTA accounts in order and get your retainer reports in order. Know what is a billable cost and what not, and make sure that the ones which are billable are tied to clients. Operating costs, get everything categorized properly. When you are able to give your CPA proper financials that flow correctly, it makes their job easier and keeps your costs down.Accounting Girl is your personal part-time accountant and virtual CFO, rescuing your company as if in the next phone booth, er… office. Accounting Girl senses when she’s needed (usually by receiving a signal via phone or email) and is at the ready! Her virtual CFO signals are so strong, she picks up your accounting distress from anywhere in the continental U.S., from her St. Louis-based accounting radar.http://www.accounting-girl.com/ The Accounting Girl uses https://quickbooks.intuit.com/online/: QuickBooks makes online accounting easy. Jill’s Hack: Set up your expenses to be predictable. You can set up most of your utilities on budget billing, and anything that you can get to be the same amount every month and set up those plans can really help predict expenses and keep things static for you.http://www.accounting-girl.com/ Tyson’s Tip: https://www.libsyn.com/ Libsyn provides everything your podcast needs: publishing tools, media hosting and delivery, RSS for iTunes, a Web Site, Stats, Advertising Programs, Premium Content , Apps for Apple, Android & Windows devices. Hacking’s Hack: http://mastermindexperience.com/. The Mastermind Experience is a private event capped at 15 lawyers, so you’ll focus on working only with those who want to grow. You’ll have multiple opportunities during the day to meet everyone at the Mastermind Experience and focus on how you can help them, and how they can help you. The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

You answer your own phone.It telegraphs to potential clients that you’re really not that busy.It telegraphs that you don’t have enough business going on to be able to support someone answering your phone. It demonstrates you are sort of desperate for the call.It keeps you from doing good work. It distracts you.It is a lack of time management.Clients are expecting a receptionist. It’s more professional.You have a non professional email account.You need to look professional. Be professional.You meet with potential clients at Starbucks or Panera.It telegraphs you are small potatoes, and that you don’t make enough money to spend money on an office, or you don’t care enough.You need an office. Because of what it represents, because of the privacy.You lower your fee when pressured by a potential client.Set a fee which is fair to you and fair to your client.You don’t wanna be dealing with client who are looking for the lowest cost denominator.It telegraphs to clients that we as lawyers will fold to others when dealing with another attorney or the government.It sets the tone for the relationship. Clients could end up bossing you around.People are smart, they are gonna try to get the best deal possible.You offer many practice areas in your website.This telegraphs that you will do anything.It shows you don’t have the systems nor the expertise built out to handle a particular matter.How can you target with so many practice areas!? Hacking’s Hack: Don’t work at home, work in the office. Stop looking at your phone, emails, to-dos, etc once you get out of the office. This will give you time to be with yourself and your family. Read books. Spend quality time with your kids. Tyson’s Tip: The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies. By Chet Holmes. Portfolio; Reprint edition (May 27, 2008). The best book on how to run your business. The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

Why in the hell did I do this?! Sometimes in your career you have to face difficult situations. Situations that will make you doubt of yourself and what your doing. Be strong, move forward. You’ll learn a lot from those bad experiences. There’s always something to learn and to improve. Hacking’s Hack: Given the fact that both of the examples in the show touched on the issue of race and African - American defendants. A book. Just Mercy: A Story of Justice and Redemption by Bryan Stevenson. Spiegel & Grau; Reprint edition (August 18, 2015). Tyson’s Tip: Be a go getter. If you wanna do something, go do it. Jump in, take risks. The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

What are you doing to become the best?In today's episode, Jim and Tyson discuss about becoming the best lawyer and acting like it.Lawyers have the ethical and moral obligation to be the best in their practice areas. You have got to be striving constantly to improve your practice, your knowledge base and your systems. If you are not doing this, you might be having a problem, but if you are, it's perfectly ok for you to use that in your marketing. If you are striving to be the best, you have a moral obligation to PROTECT your clients from those other attorneys who are not.If you don’t feel like you are delivering the best client experience and the best representation to your clients, then that’s going to impact your mindset when you are meeting with clients. It’s gonna telegraph that you feel shaky about what it is what you do. Be confident on your skills. Use your reputation as your favor. Don’t seem desperate. Don’t lower your fees.Hacking’s Hack: A Chrome extension for Google Mail. It allows you to compose while hiding all your inbox. Protect your focus. https://inboxwhenready.org/Tyson’s Tip: Hy Fy. Also, a Chrome extension. It’s free and it records your chrome tab and your voice. http://www.hyfy.io/The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

Can you ever have too many clients?In this episode, Jim and Tyson talk about the conflict of bringing in new clients and working on the ones you already have. The tactician and the entrepreneur. The two sides of the business. One gets the clients, and the other works on the clients. In other words, both faces depend on each other. You should never focus on only one of them. Bring in the clients you want and need, but make sure to be able to work on them. Bringing in clients is very important, but If you can’t be efficient with the clients you already have then you have a problem. It’s time to grow. Organize yourself. Eliminate, automate, and delegate. Maximize your time.When you are building and starting out you are less busy. It’s a good idea to use the time you have to build the systems to keep track of your clients and provide them a good service, so when the time comes you are already systematized. Tyson’s Tip and Hacking’s Hack: Infusionsoft. https://www.infusionsoft.com/. Sales and marketing automation software built exclusively for small business success.Learn the ins and outs of Infusionsoft: http://www.monkeypodmarketing.com/ The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn