Scott Hagedorn: “I like agencies to have some funk.”
Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman
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Show Notes
Scott Hagedorn is CEO of Omnicom Media Group, but don’t let his C-suite title fool you. From why he started a snake wrangling business as a kid, to his stint fabricating Flying Barricudas, to why a Wall Street guerilla artist is his greatest creative inspiration, Scott has a media story like no others. This episode, listen in as Bob and Scott chat about why more auto manufacturers could benefit from a “suppression strategy,” why the best advertising should have a little “wobble” in it, and why throwing a Halloween party in April is a good thing for your corporate culture.
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