Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman

Chief Business Officer at iHeartMedia, Lisa Coffey has run the gamut in media sales. She started out as part of traditional media, at newspapers like USA Today and The Wall Street Journal and at the magazines of Time Inc. Then she made the jump to digital, first at LinkedIn and then spending a decade at Amazon before being named Chief Revenue Officer at LoopMe. Now she’s working across traditional broadcast radio along with podcasts, music, digital radio and live events. She’s currently leading the charge to transform advertising on broadcast and talks about collaborating with TikTok, setting shared goals, and how she's helped bring ‘Guaranteed Human’ to life at iHeart.See omnystudio.com/listener for privacy information.

After finding success from a young age at companies like 20th Century Studios, Vestron, and BMG Entertainment, Strauss Zelnick decided to go out on his own in his 40s. He founded Zelnick Media Capital and became CEO of Take-Two Interactive, the software company behind Grand Theft Auto. Together, they’re a $55 billion enterprise. He’s spent his career at the intersection of technology and media working across film, music, and home entertainment. Not to mention he holds an MBA as well as a JD from Harvard and is the author of Becoming Ageless: The Four Secrets to Looking and Feeling Younger Than Ever. He’s also a longtime friend of Bob’s who sits down to talk about what it looks like to operate on the business side of creative industries, the importance of developing talent, his outlook on the future of technology, and his own personal commitment to health and wellness.See omnystudio.com/listener for privacy information.

A skull-emblazoned design with a funny slogan is just not what people expect when they’re buying a healthy beverage. But that’s exactly why Liquid Death Founder and CEO Mike Cessario thought there was room for disruption. He didn’t think funny, cool, irreverent marketing should be limited to things that are bad for you. What if this approach could even help people make healthier choices? Now the healthy beverage company trying to “Murder Your Thirst” has expanded to soda-flavored sparkling water, iced tea, and energy drinks and it was valued at $1.4 billion in March 2024. Mike sits down with Bob to talk about how he got from inspiration, to concept, to funding an original order of 150,000 cans. He has great insights on both creativity and analytics, shares lessons from all the surprises and challenges he faced in becoming an entrepreneur and explains why he dislikes traditional marketing as much as most people do.See omnystudio.com/listener for privacy information.

Join iHeartMedia Chairman and CEO Bob Pittman for a new season of Math & Magic: Stories from the Frontiers of Marketing. Bob is taking you behind the scenes of the biggest businesses and industries while sharing insights from the smartest minds in marketing, business and creativity. New episodes start March 19th. See omnystudio.com/listener for privacy information.

Chon Nguyen started his career in the kitchen. As he shares on this episode of CEOs You Should Know, he became an entrepreneur but never left restaurants behind. Today he builds high-impact businesses at the intersection of technology and hospitality. He’s the founder of and CEO of Newgentek, an IT service provider offering a help desk, field services, technology infrastructure, and strategy for companies and restaurants without an IT department. He’s also the co-founder of FusionPrep, an iPad-based kitchen management platform used by restaurant operators to handle everything from food safety compliance to recipe management to operational checklists. On top of all that he’s a partner at Proper House Group, a restaurant group that has been recognized on the Florida Michelin Guide and with Bib Gourmand Awards. He’s been interested in technology since he got his first computer as a kid and talks about where we’re headed with automation and AI, how they complement each other, and why we’ll always need experts to rely on.See omnystudio.com/listener for privacy information.

Avani Desai is the CEO of Schellman, the largest specialized CPA firm focusing on cybersecurity assessments for major companies like Walmart, Meta, and OpenAI. In this episode of CEOs You Should Know, she discusses the firm's role in building trust through third-party cybersecurity evaluations, the increasing importance of data privacy, and the evolving landscape of AI technologies. Avani emphasizes the shift towards integrating security and privacy in the design phase and shares insights on the future of AI, encouraging a proactive approach to emerging technologies. Their conversation also touches on how AI can streamline administrative tasks, allowing professionals to focus on their core responsibilities.See omnystudio.com/listener for privacy information.

Math & Magic host Bob Pittman shares some iconic stories from the launch of MTV in this episode preview of Tetragrammaton, a podcast by record industry legend Rick Rubin. Find the full episode here. For more from Rick, visit his website and YouTube channel. See omnystudio.com/listener for privacy information.

This bonus episode is all about innovation– that breakthrough that can change individual careers and even entire industries. We’re going back through the Math & Magic archives to hear from top innovators –from Blake Scholl, who is working to revolutionize commercial flights as the CEO of Boom Supersonic, to Gerry Laybourne who changed children’s television forever at Nickelodeon. You’ll also hear how OG influencer Paris Hilton turned the media’s obsession with her life into the first brand of its kind and an enduring career. Plus, Monumental Sports CEO Ted Leonsis shares insight into the future of how sports will be broadcast and followed by fans.See omnystudio.com/listener for privacy information.

From the White House, to Edelman, Microsoft, Nissan and IBM, Jonathan Adashek has had a wide-ranging career. His experiences may span from politics, to the business side of PR, to tech, to automotive, but he has developed core beliefs about corporate culture, work ethic, marketing, and communications. Now as IBM’s Senior Vice President of Marketing and Communications, Jonathan joins Bob to share incisive thoughts on what a brand is really made of, adept insight on the current landscape and future of AI, and inspiring advice for building a career. He also speaks fondly about his upbringing in Milwaukee, summers spent at camp, and how he’s passing those meaningful experiences down to his kids. See omnystudio.com/listener for privacy information.

It can take decades to build breakthrough brands and noteworthy careers, and this bonus episode examines an essential building block to getting there – the college years. Goldman Sachs CEO David Solomon didn’t get the training you might expect for a leader in investment banking at his small liberal arts college. United Talent Agency CEO Jeremy Zimmer skipped college altogether, whereas Progressive Insurance CMO Remi Kent was confident about what she wanted to get out of her education. Advertising executive Tim Castree and Host of The Breakfast Club Charlamagne tha God both reflect on their experiences and consider the best options and opportunities for young people today, while Innovation Refunds co-founder and CEO Howard Makler discusses the importance of giving back to those who are still learning. See omnystudio.com/listener for privacy information.

Bobby Bones has been called “the most powerful man in country music.” Host of the nationally syndicated country music radio program, The Bobby Bones Show, and the podcast, Bobbycast, millions of Americans consider him a friend. Audio is his bread and butter, but he’s also made a name for himself on TV, as a mentor on American Idol, the host of Breaking Bobby Bones on the National Geographic Channel, and as a winner of Dancing With the Stars. He’s from a small town in Arkansas where his youth was largely defined by poverty and instability. Today, he considers the perspective it gave him one of his biggest strengths. Bobby joins Bob to share insights about ambition and tenacity, the power of country music, and how emotional intelligence is the strongest skill an interviewer can have.See omnystudio.com/listener for privacy information.

Ron Howard is an Academy Award, Golden Globe, Emmy, and Grammy award-winning film director. With work spanning from comedies like Splash and Parenthood to critically acclaimed dramas like Apollo 13, Frost/Nixon and A Beautiful Mind, he is one of the most popular and prolific filmmakers of the last 50 years. His first on-screen appearance was at just 18 months old and he was cast as Opie on The Andy Griffith Show at age five. By the time he was 10, adults on set predicted he would make a great director; but at the time, it was a major challenge to transition from acting to directing feature films. In his conversation with Bob, Ron shares how he leveraged one green light to make that improbable jump, how his feelings about collaboration have changed over his career, and his advice for young people in the entertainment industry today.See omnystudio.com/listener for privacy information.

Corporate culture is a big buzzword these days, but for our guests it’s integral to how they do business. Bill Koenigsberg, CEO of Horizon Media, feels personally accountable for his employees, while Progressive Insurance CMO Remi Kent shares how the pandemic made her bring her values to the workplace during her time at 3M. WPP’s Christian Juhl shares how the power of culture was a differentiator in business at Group M, while General Motors’ Norm de Greve shares why as CMO of CVS he allowed for a locally-defined culture that varied across stores. Plus, former CMO of Ford Suzy Deering addresses work-life balance.See omnystudio.com/listener for privacy information.

Hugh Howey is an international best-selling author whose work has been published in 40 languages. But he’s not just a writer, he’s an entrepreneur in the purest sense. When Hugh self-published a short story, the world demanded more. Soon enough the income from that one story was enough to quit his job to begin work on what became the now-iconic Silo trilogy. Instead of going the traditional route with a publisher, Hugh stuck with his instinct to self-publish, disrupting an entire industry along the way. His conversation with Bob dives into the inspirations and the dollars behind his decision-making. Plus, he talks about turning Silo into the acclaimed AppleTV+ series, how he ended up in a performance of the Nutcracker, and the sailing trip he’s planning to take around the world.See omnystudio.com/listener for privacy information.

Fashion designer Norma Kamali has stayed relevant for generations by tapping into culture, creativity, and technology. In the early 60s, she got a degree from the Fashion Institute of Technology but didn’t fit in with the style of the time. She abandoned design to work for an airline instead, giving her access to travel. During frequent trips to London, Norma discovered a fashion revolution that hadn’t hit the States yet. Soon she would be at the forefront of New York’s changing style. With her famous sweats collection, unforgettable sleeping bag coats, and iconic swimwear, she’s been credited with pioneering trends that still reverberate today. Unlike many designers, Norma never sold her brand, retaining control of both the creative and the business. Listen in to Norma’s conversation with Bob to tap into her wisdom– from the importance of disruption to sourcing creativity to innovative and forward-thinking uses of AI.See omnystudio.com/listener for privacy information.

When he was 14, Tarang Amin’s family sold their home and bought a motel. They fixed it up and expanded their business, buying one motel after another. Since those days, Tarang’s gotten an MBA, built an impressive resume at Procter & Gamble, Clorox, and Schiff Nutrition, and currently serves as the Chairman of the Board and CEO of e.l.f. Beauty. Tarang still credits his days at the family motels for his achievements in the business world. Tarang shares stories about the incredible growth he’s built for brands across the board, even after hitting walls or stepping into unexpected roles. Underlying his success are core values and strategies like incentivizing employees with ownership opportunities, constantly learning from mistakes, and creating a culture of teamwork and innovation.See omnystudio.com/listener for privacy information.

A billion dollar business born from a $5,000 line of credit seems hard to believe, but so are a lot of Damian Maldonado’s achievements. The co-founder and CEO of American Financing, one of the major national mortgage companies, started selling candy and Avon products door-to-door when he was just 10 years old to help provide for his family. While he didn’t go to college, he was steadfast in his pursuit of learning and his humble origins taught him the value of bootstrapping and determination. He sits down with Bob to talk about developing his aptitude for marketing at a young age, his approach to company culture, and his advice for up-and-coming entrepreneurs.See omnystudio.com/listener for privacy information.