Season 2 · Episode 2
Norm de Greve: "You have to be facile; you have to teach creativity back into yourself"
Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman
December 19, 201940m 6s
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Show Notes
This episode Bob sits down with Norm de Greve, the Chief Marketing Officer of CVS, to learn how having a Dutch father gave him a unique perspective as a marketer; why being from Rhode Island gives CVS such a unique identity, and the bold steps the brand took to stop selling tobacco products. Plus, we hear why Norm thinks podcasts are such a great way to reach employees and strengthen the culture!
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