Judy McGrath: “I didn’t know anything about TV; I didn’t even like it!”
Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman
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Show Notes
All Judy McGrath wanted to do when she grew up was to write for Rolling Stone. Instead, the storied CEO of MTV Networks now sits on the board of Amazon. Discover how the creative giant got seduced by management, why she learned to love a P&L (spoiler: it was to make room for wildly creative programming like Rock the Vote,and South Park), and how she convinced advertisers to get behind The Daily Show. Plus, learn why you probably need to recruit a knife thrower/improv comedian to your staff.
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