Season 1 · Episode 7
Jarl Mohn: "The best ideas come from desperation"
Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman
June 20, 201949m 39sExplicit
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Show Notes
At 15, Jarl Mohn got himself a pseudonym (Lee Masters!), a radio license and a job at a local station. Learn how the legendary CEO of NPR worked his way up from spinning records, how competing with a man in El Paso taught him everything he knows about sales, and why limited funds and a little bit of desperation led to groundbreaking successes at MTV, E! and NPR.
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