Season 1 · Episode 10
Gayle Troberman: “There’s an endless number of stories brands have the right to tell”
Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman
July 11, 201940m 8sExplicit
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Show Notes
This episode Bob puts iHeart’s own CMO Gayle Troberman in the hot seat! Learn how Gayle outfoxed a tiny marketing budget and got all of NYC talking about her 90s start-up; why she believes audio and Instagram are the “two giant green fields” every brand needs to be playing in; and how Microsoft’s reluctance to use the word advertising helped her become a pioneer of branded content.
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