Masters in Marketing Agency

Scott Ellis has worked in marketing for over 20 years and is now the President of Agency Operations and COO & SVP of Product Delivery at Adworthy.At Adworthy, Scott is responsible for the successful delivery of their 1st party data products, and agency services.Utilizing their privacy-compliant targeting platform that mines and optimizes 1st party data for new customer acquisition, Scott works with Brands and Agencies, Technology Partners, and Investors, to deliver optimized first-party data products and best practices that deliver market-leading business results and accelerated speed to value. Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency:The differences between working at home and working in the office.How remote teams can share informal knowledge with each other.How to avoid bad clients.What it really means to be data-driven.When you should go against what the data says.The value of using first-party data for new customer targeting and acquisition.Different reporting tools that collect data.Resources:AdworthyAugmetricsHubSpotSalesforceTableauNinjaCatTen Percent Happier PodcastDevNoodleConnecting with Scott Ellis:LinkedInEmailConnecting with the host:Josh Hoffman on LinkedInQuotables11:54 - “How do we have the biggest impact that we can have over a broader range of customers by servicing the right information, the right data from which actions can be taken because one of the things we see the challenge is you have these almost any organization that you can work with their subject matter experts in that area, their smart people but oftentimes they encumbered by the fact that they can't get the right information at the point at which they need to make decisions.”17:49 - “Rather than throwing a hail mary we go back to the data, did we miss something? Is there something operationally that doesn't line up here that we need to bring into this model and that’s been the way that we’ve always been successful because the data has led us and we haven't gone in there thinking that we know better or with already determining what it is we’re going to do.”24:20 - “It’s listening to what it is that customers want and then making sure in traditional marketing terms that you’re there. The challenge that we see today and a caution is companies that target the whole of the United States and they don’t necessarily look at that and say hold on now let's look at our first-party data or our customer data, how many people have we sold to in a given state or in a given metro area and then how much of our marketing spend is going into those areas.”26:54 - “We focus on very specific data sets relevant to the problem at hand not just trying to say hey let’s look at everything because again you can throw huge computing power at that but it’s inherently fairly inefficient when it comes to solving very specific problems.”27:42 - “Always ask where the data came from. Ok, someone’s given you a report, someone’s given you a recommendation, just because you trust that person and you like that person or it came out of a machine it doesn’t mean it's the right data that you should be judging your decisions on so always ask where that data originated.”

Hamsah Ahmed runs her own marketing agency that hypes brands up with the right content, influencer marketing, digital marketing, and user-generated content.Hamsah focuses on working with non-profits and small agencies to build their brand into something people desire to associate themselves with. Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency:The benefits of working with non-profits and small agencies.How to measure how well a post is performing.How to get customers in different countries.The difference between working with small businesses rather than big businesses.How the pandemic has changed small business behavior.The most effective influencer marketing.The future of user-created content.How much budget you need to get influencers.Why use an influencer instead of a UGC strategy.Resources:The Subtle Art of Not Giving a F*ckDevNoodleConnecting with Hamsah Ahmed:LinkedInWebsiteInstagramTwitterConnecting with the host:Josh Hoffman on LinkedIn

Rick Campbell is an innovative, results-producing casino marketing executive with a proven track record of success developing and leading comprehensive casino marketing strategies that exceed business goals and objectives for very successful companies.Rick has expertise in directing the creation of marketing tools and steering the execution of marketing, and he has demonstrated success in driving growth in targeted markets through the implementation of key projects. Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency:How to get the first customers for your agency.The benefits of starting a company with a team.The difference between marketing for casinos compared to other industries.How brands work together during campaigns.Different tools you can use to pull data points.The issue with automating casinos.How to create a marketing plan.How to know when to hire more staff.What makes a good casino marketer.The benefits of running analysis on your performance.Resources:CMS GroupDevNoodleConnecting with Rick Campbell:LinkedInConnecting with the host:Josh Hoffman on LinkedIn

Jason Piasecki is the Partner and CEO of Revel, a marketing agency that has grown hundreds of B2B brands.Jason focuses his attention on the unique challenges B2B companies have in growing their business and develops individualized strategies and tactics that deliver measurable results that meet unique business goals. Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency:How baseball relates to business. What it’s like starting a marketing agency. How Jason got his first customers for his marketing agency. The difference between B2B and B2C marketing. How call to actions differ between B2B and B2C marketing. The services Revel provides to help businesses with their marketing. Tools that analyze marketing success. How marketing trends have changed since Covid. How to know whether it’s the right time to hire or not. Resources:RevelGoogle AnalyticsMailchimpAtomic HabitsFive Dysfunctions of a TeamThe Baseball 100DevNoodleConnecting with Jason Piasecki:LinkedInConnecting with the host:Josh Hoffman on LinkedIn

Brad Kugler has a passion for leading and growing businesses and has been the CEO at DirectMail 2.0 for over 5 years, where they provide a marketing based solution designed to track clients direct mail campaigns and enhance the overall result through cross-channel marketing. Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency:What DirectMail 2.0 does and how they help organizations with their marketing efforts.The amount of touchpoints it takes to generate a sale.The benefits of marketing on multiple different platforms.What makes direct mail such an effective marketing technique.How to get the location data of your website’s visitors.The power of re-target marketing.How Brad started his own marketing agency and got his first customers.The high failure rate in marketing and the need there is for persistence.The benefits and downsides of focusing on a narrow niche.Tools you can use to test different marketing channels.The future of marketing and targeted advertising.Resources:DirectMail 2.0LifespanDevNoodleConnecting with Brad Kugler:LinkedInConnecting with the host:Josh Hoffman on LinkedIn

Laura Meyer is the Founder & CEO of Envision Horizons and an eCommerce agency specializing in working with Amazon and Walmart. She has also built an Amazon analytics platform. On this episode, we’ll discuss:How she applied what she learned in college to her work life and started her agencyHow Laura got into digital marketing and started her agency.How she got her first customer.Differentiating a good client vs one that isn’t a good fitWhat it’s like to get into Amazon and how it’s different than other e-commerce channelsThe key difference between branding for retail versus e-commerce.What Laura thinks people do wrong with data.The tools she uses at her agency and how she manages hiringResources:BooksCultish: The Language of Fanaticism by Amanda MontellFive Dysfunctions of a Team by Patrick LencioniOn the Way to Prosperity by Frances Young PersonHow to Talk to Anyone: 92 Little Tricks for Big Success in Relationships by Leil LowndesThe Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company by Robert IgerWhat It Takes: Lessons in the Pursuit of Excellence by Stephen SchwarzanSapiens: A Brief History of Humankind by Yuval Noah HarariAtomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James ClearQuiet: The Power of Introverts in a World That Can't Stop Talking by Susan CainDev NoodleConnecting with Laura Meyer:LinkedInInstagramEnvision HorizonsConnecting with the host:Josh Hoffman on LinkedIn

David has been a business owner-operator and investor for more than 20 years and is a professor at Johns Hopkins University.David spends his time both as the CEO & Founder of Warschawski, the number one rated U.S. marketing communications agency, and is the Managing Director & Founder of W Ventures a one-of-a-kind accelerator. Here are a few of the topics we’ll discuss on this episode of The Masters in Marketing Agency:How David has changed his teaching strategy as the industry has changed.How David got started in digital marketing.The importance of understanding how digital marketing works.The difference between digital marketing and the rest of the marketing field.The benefits of hiring professionals with cross-disciplinary expertise.How David got his business started from scratch.What marketing firms lack when it comes to focusing on ROI.The difference between working with large established brands and smaller growing brands.Resources:WarschawskiW VenturesDevNoodleConnecting with David Warschawski:LinkedInConnecting with the host:Josh Hoffman on LinkedIn

Janet Driscoll Miller has been the President and CEO of Marketing Mojo for over 15 years and is the author of ‘Data First Marketing’.She is an expert in search engine optimization, digital advertising management, and data analytics and measurement. Here are a few of the topics we’ll discuss on this episode of The Masters in Marketing Agency:Why it’s good to ask digital marketing candidates if they are analytical or creative.How digital marketers can switch from a tactical focus to a strategic focus.Using skillset badges to empower employees professional development.How to use data to inform the way your campaigns are run.How data is used differently across departments.Helpful tools to share and understand data.Common mistakes marketers make when looking at data.The clients Janet works with and how she got her first client.How to start your own agency and the benefits of having your own business.What a ‘returnship’ is and how it can help people get back in the workforce.Resources:Marketing MojoData-First Marketing: How to Compete and Win in the Age of AnalyticsZapierGoogle AnalyticsWin Data-First Marketing Book for freeConnecting with Janet Driscoll Miller:LinkedInConnecting with the host:Josh Hoffman on LinkedIn

Are you running a digital marketing agency but feel like you need some advice? The Masters of Marketing Agency Podcast features veteran marketing agency owners who share their experiences, mistakes, and successes along their journey. Join host Josh Hoffman and make sure you have a notebook as he digs deep so you can learn more about what veteran agency owners know. The Masters of Marketing Agency Podcast is brought to you by DevNoodle.