Cross-functional Experience in Digital Marketing with W Ventures’ David Warschawski
I’m joined by CEO & Founder of Warschawski and Managing Director & Founder of W Ventures David Warschawski, to discuss how digital marketing works, what marketers need to be focused on, and the importance of cross-functional experience.
Masters in Marketing Agency · DevNoodle
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Show Notes
David has been a business owner-operator and investor for more than 20 years and is a professor at Johns Hopkins University.
David spends his time both as the CEO & Founder of Warschawski, the number one rated U.S. marketing communications agency, and is the Managing Director & Founder of W Ventures a one-of-a-kind accelerator. Here are a few of the topics we’ll discuss on this episode of The Masters in Marketing Agency:
- How David has changed his teaching strategy as the industry has changed.
- How David got started in digital marketing.
- The importance of understanding how digital marketing works.
- The difference between digital marketing and the rest of the marketing field.
- The benefits of hiring professionals with cross-disciplinary expertise.
- How David got his business started from scratch.
- What marketing firms lack when it comes to focusing on ROI.
- The difference between working with large established brands and smaller growing brands.
Resources:
Connecting with David Warschawski:
Connecting with the host:
- Josh Hoffman on LinkedIn