Tom Webster on The Mobile Commerce Revolution
Marketing Over Coffee · John Wall and Christopher Penn
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Show Notes
In this Marketing Over Coffee: Learn about The Mobile Commerce Revolution from author Tom Webster
VP strategy and marketing at Edison Research - The Infinite Dial
Producer of the Award Winning Friday Five
Tom's co-author is Tim Hayden
The greatest change is the history of industry - mobile as behavior
The narrow circle of apps and the success of Starbucks app
The new social security number and one to one marketing
The Behavioral Strategist - create the flow or discover it?
Mobile and the rest of the world
Check us out on LinkedIn: John and Chris.
Sign up for this Podcast in iTunes (and don’t be afraid to give us a review)
Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.