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Show Notes
In this Marketing Over Coffee learn: About The Future of TV and more with Mike Proulx and D.J. Capobianco of Hill Holliday! All this and more…
Show length 26:10
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01:42 Mike Proulx and DJ Capobianco of Hill Holliday, talk about what's next with TV
02:57 Portability and the second screen
04:40 How does this affect advertisers?
09:15 Social Media as Content - Jimmy Fallon Video
12:03 The Future of TV Event
17:20 Changes in TV watching behavior
17:49 Cutting the Cord
22:30 Why there won't be bulk buys of UGC video
24:37 Upcoming Events 140 NYC in June, Profs B2B, John back for a second year of Run to Home Base - Please Donate!
24:58 Question of the Week: Why haven’t you bought the MOC app from iTunes yet? Or The Marketing Over Coffee T-Shirt (and limited edition Beantown Version)
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.