Special Interview with Sal Ferro and John Doyle of Alure Homes
Marketing Over Coffee · John Wall and Christopher Penn
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Show Notes
Note: This episode is being released a month early as a bonus for all of our iTunes and Android App customers. Thanks for supporting the show!
In this Marketing Over Coffee:
A special conversation with Sal Ferro and John Doyle of Alure Homes. We talk with them about marketing and their involvement with Extreme Makeover Home Edition.
Show length 32:20
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00:22 Intro and John discloses bias and covers why EMHE is the best show on TV now
02:34 Check out Butch's Interview with Sal - excellent stuff
03:07 How they get started with the first build?
07:35 What goes into selecting a project to work on?
09:10 The secret for cracking through the $20 million barrier through marketing and social media
13:00 Has building a house in 4 days changed the way you work on regular customers?
17:10 Eliminating risk as customer service
20:55 Going the extra mile after the sale
23:48 What unexpected benefits did you realize from EMHE?
26:46 What's coming up in 2011?
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.