Special Interview with C.C. Chapman
Marketing Over Coffee · John Wall and Christopher Penn
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Show Notes
In this Marketing Over Coffee: A special conversation with C.C. Chapman. We talk with him about his new book Content Rules.
Show length 22:11
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00:44 Content Rules hits the shelves November 30th
01:56 Written with Ann Handley of MarketingProfs
03:15 The importance of the publishing schedule
06:05 Stoking the campfire
07:34 "Feed the Beast" the challenge of keeping it going
09:02 Treating your FAQ as a content farm, not a burden
11:08 What to write about when you have nothing to write about.
12:50 Using a human voice
14:58 Bulk discounts through 1-800-CEO-READS
15:47 Marketing the book
17:50 On Digital Dads, Do You Know Clarence, and Managing the Gray
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.