Seth Godin on The Icarus Deception
Marketing Over Coffee · John Wall and Christopher Penn
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Show Notes
In this Marketing Over Coffee: Special Interview with Seth Godin on his new book The Icarus Deception
Show length 28:51
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00:45 The big idea behind The Icarus Deception - The Connection Economy
03:19 Will the Internet Economy make us better off?
05:49 Propaganda and Dogma - The Cottage, Castle, and Cathedral
If you are interested in Marketing Strategy check out John's new book, B2B Marketing Confessions!
09:45 Perserverance and Grit
13:14 Shame, vulnerability and being an artist - 14 real life stories
15:37 The Kickstarter Project $287k on $40k goal.
19:58 This Might Work - The book bigger than a young child, and some spectacular failures.
22:36 V is for Vulnerable with Hugh MacLeod
24:03 Send picture of yourself with B2B Marketing Confessions for a chance to win 1 of 7 copies of The Icarus Deception
24:28 Squidoo and being an Audiophile, gear tip: Audiogon, another audiophile link from John: Computer Audiophile, RIP Dave Brubeck
26:35 "Whatcha Gonna Do with That Duck?"
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