Ryan Holiday on Growth Hacker Marketing
Marketing Over Coffee · John Wall and Christopher Penn
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Show Notes
In this Marketing Over Coffee: A Special Interview with Ryan Holiday author of Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising and Trust Me, I'm Lying: Confessions of a Media Manipulator
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00:40 What is Growth Hacking?
04:42 How product marketing and growth hacking work together
06:40 There's no recipe for growth hacking but go for the focused platform
10:00 It's about acquisition, not brand building
14:33 The short format digital book for speed and relevance\
15:16 The story behind "Trust Me, I'm Lying"
18:45 Check out more at RyanHoliday.net
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