Karl Wirth of Evergage Talks Customized Content
Marketing Over Coffee · John Wall and Christopher Penn
Audio is streamed directly from the publisher (traffic.libsyn.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
In this Marketing Over Coffee: Special Interview with Karl Wirth of Evergage!
Brought to you by our sponsor:
Whether you’re an occasional scribe, a part-time wordsmith, or an acclaimed content creator, writing is a skill that every marketer needs to master. Turn yourself into a lean, mean writing machine with MarketingProfs University’s Marketing Writing Bootcamp. 15 classes available online, 24/7 with one goal in mind: to make you a better marketing writer. Visit http://mprofs.com/coffee and use promo code COFFEE when you enroll to save $200
What is Evergage and custom content all about?
The Persona Intent Targeting System
Web Customization for B2B versus B2C
How does customization integrate with marketing automation?
Why A/B Testing is the antithesis of customization
Check us out on LinkedIn: John and Chris.
Sign up for this Podcast in iTunes (and don’t be afraid to give us a review)
Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.