John Jantsch on Duct Tape Selling
Marketing Over Coffee · John Wall and Christopher Penn
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Show Notes
In this Marketing Over Coffee: A special conversation with John Jantsch, author of The Referral Engine talks with us about his new book: Duct Tape Selling
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We've worked worked with all of the Email Service Providers and for Marketing Over Coffee we use WhatCounts - superior design, deliverability and reporting. MoC listeners can get their free white paper "57 Tips to Grow Your Email List" available at whatcounts.com/coffee
The Topics:
The 5 Keys to using Practical Marketing as the new way to sales success
Sales vs Marketing Hourglass
Lead scoring - hand raisers rather than ideal leads ready to go on a highly personalized journey
Has inbound marketing made the salesperson unnecessary? The sales coach?
Why do sales people need to write every day?
Creating a Total Content System strategy
What are thecrucial markers for an ideal client?
Where do the software tool recommendations come from?
Life with Google Fiber
Check us out on LinkedIn: John and Chris.
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.