Interview with David Meerman Scott (2011)
Marketing Over Coffee · John Wall and Christopher Penn
Audio is streamed directly from the publisher (traffic.libsyn.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
In this Marketing Over Coffee: A Special Interview with David Meerman Scott!
Show length 32:23
Brought to you by our sponsor:
GoPromos.com
GOpromos - Custom promotional products at incredibly low prices! Custom Pens, Water Bottles and of course - Coffee Mugs, and more:
Limited time promotion! www.gopromos.com/moc100 - giving $100 off $175 order + free shipping. Limited to the first 10!
01:26 Real Time Marketing and PR
04:01 How do large corporations get to real time? Social media is holding you back.
08:22 Marketing Lessons of the Grateful Dead
11:50 Using the Music Industry as a bellweather, Bob Lefsetz
14:56 Other things on the required reading list: The Week, Boston Globe, editors, getting tired of beating Weiner
18:18 Speaking globally
21:04 What's new - 3rd Edition of New Rules of Marketing and PR
22:48 Changes in the Publishing World, Ladder approach to content
26:29 Marketing Strategy Planning Template
27:06 On Writing
Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System – 300+ free minutes, no contracts, and instant setup for as little as $9.95/mo.
Check us out on LinkedIn: John and Chris.
Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts
Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.